Программа дисциплины Английский язык для Авторы программы
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“The rise of the new consumer requires new more sophisticated ways and means of advertising.”Modern business is inconceivable without advertising. The success or failure of a product very often entirely depends on how effectively or ineffectively its benefits were communicated to consumers. That is why it is of utmost importance for advertisers to choose the right channel of communication and to make sure that the intended message reaches its target audience. Step 1 Split into groups of two or three and answer the discussion questions page 38 of the book “Let’s Read and Discuss” Step 2 Skim read the articles on pages 38-50 to find out what problems the industry is facing today and how it is dealing with them. Pay attention to what advertising media are mentioned in these articles. Compare your findings with each other. Which of the problems can be referred to the legal, ethical, technological groups and which of them are connected with the rise of “the new consumer”? Step 3 Split into groups of three or four and choose one of the new advertising media mentioned in the articles. (Make sure that no other group has chosen the same means of advertising). Research this means of advertising and prepare a 5-minute power point presentation in which you highlight the benefits and drawbacks of this means of advertising. While preparing the presentations bear in mind how the advertising medium evades the problems, you have discussed before. Deliver the presentation to the rest of the group. Discuss the presentations. КОМПЕТЕНЦИИ, ФОРМИРУЕМЫЕ В РЕЗУЛЬТАТЕ РАБОТЫ НАД ПРОЕКТОМ И В ПРОЦЕССЕ ПРЕЗЕНТАЦИИ РЕЗУЛЬТАТОВ ПРОЕКТНОЙ РАБОТЫ
Пример интерактивной работы Разбор кейса “Case Study” с использованием аудио-средств. Учебник D.Cotton, D.Falvey, S.Kent Language Leader Pearson Longman, 2008 Раздел 15. Преступления. “Crime”, page 128-129 Описание На основе прослушанных выступлений прокурора, адвоката и присяжных, студенты разделяются на группы по выбранной роли и рассматривают три предложенных судебных дела. Пользуясь предложенным словарем по теме, студенты готовят презентацию (3 мин. звучания) и выносят решение по предложенным делам. Формируются компетенции:УК-5; УК-7; УК-8; ПК-20; ПК-9; ПК-10 SITUATION In England criminal cases usually go to a Crown Court. In this court there is a judge and a jury. The jury is made up of 12 people. The jury listens to the arguments and evidence presented by the prosecution and defence lawyers. The jury then delivers a verdict: guilty or not guilty. The jury have to reach their verdict by discussing the case together. During the trial (he judge is like a referee, making sure that both sides act fairly. The judge also decides on a punishment if the defendant is found guilty by the jury. 1. Read the situation. Is this system similar to the one in your country? 2. Listen to three extracts from a court case. A homeless man was accused of stealing some books from a store in a railway station. Which extract is: a) the prosecution presenting a case? b) the defence presenting a case? c) members of the jury discussing the case? Audioscript 1 Members of the jury, the facts of this case are simple. You have a poor, homeless man who faced a lonely night in a cold station. To keep warm, he went into a bookshop, read a book for a while and then decided to go out, probably to get a cup of too. And then he thought, 'Why don't I lake a few books with me to have a look at while I sit on a bench? I'll put them back later when I've finished my tea. The evidence clearly shows that the manager of the bookshop acted too quickly. He accused my client of being a thief in front of other customers. I will bring witnesses to confirm that he is an honest man who has fallen on hard times. I am sure that you will find my client innocent. 2 The facts of the case are clear. Let me summarise the events for you. A homeless man goes into a bookstore early in the evening. He has no money, so he slips three books into the inside pockets of his overcoat, hoping that nobody will see him, then leaves the shop without paying. I suggest to you that this man probably goes into stores quite often to steal books and then sells them to local second-hand bookshops. He does not deserve your sympathy. He is simply a common thief. There should be no doubt in your minds that this man is guilty of theft. A witness will claim that she noticed the man looking around to make sure that no one saw him stealing the hooks. Unfortunately for him, this man forgot that the store has security cameras. I am confident that you will find the defendant guilty. 3 Speaker 1: You can look at it in two ways, I think. Do you believe the witness who said he was definitely stealing the books, or do you believe the man himself? He said he was just borrowing the books for half an hour to read on the bench outside the store. Then he was going to return them. But he didn't get the chance to do it. I believe he's innocent because the manager didn't give him a chance to explain before calling the police. He seems an honest person to me. What do the rest of you think? Speaker 2: Mmm, it's a difficult one. On the one hand, he had some good character witnesses, but on the other hand, one witness is sure he was stealing the books. Personally, I'm not certain he's guilty because I think he acted on impulse, without really thinking. What does anyone else think? Speaker 3: Well, I've made up my mind, I'm certain he's guilty. He didn't look honest to me. No, he didn't fool me for one minute. Speaker 2: I don't think it's a case of trying to fool us. It's clear to me that he's not guilty. KEY LANGUAGE: presenting a case and discussing a verdict 3a Read the sentences and try to guess what goes in each gap. Listen again and check your answers.
bookshop ...
honest man.
the for you.
man is guilty of theft.
3b Match the sentences in Exercise 3a with:
TASK: discussing court cases 4 Read the information about three court cases. Which crime:
Case 1 A burglar broke into the home of a woman who lives in a remote rural area. The burglary took place at 2 a.m. The woman, who is a martial arts expert, woke up and realised someone had broken into her house. She went downstairs quietly and, without warning, attacked the burglar. She knocked him unconscious and then, losing control, she kicked him repeatedly. The burglar was badly injured and spent a long time in hospital recovering. The burglar is now permanently disabled. The woman was arrested and charged with using excessive force. Case 2 A woman in her late 30s became obsessed with a younger man of 25 who lives in the same town He moved to the area a year ago and she first noticed him at the railway station as they both take the same train to work. They talked briefly on the platform on several occasions. More recently, she started following him, appearing outside his work and visiting places where he meets his friends. She found his address and started taking photographs of him. She also started phoning him at work, and at home, and when he answered she hung up. The man found out that she is planning to move into a flat opposite him. After several complaints the woman was arrested and charged with stalking the man. Case 3 A 35-vear-old man was driving his two children (aged five and six) to a theme park. The son and daughter were in the back of the car. The man gave them a packet of sweets to eat during the journey. They started fighting and one of the children began to choke on the sweets. The child could not breathe and was in difficulties. The driver turned round to help and lost control of the car. It crashed into a group of people sitting at tables outside a cafe. Five people were injured, two seriously. The man was arrested and charged with dangerous driving. 5 Work in groups of five to discuss each of the cases. Follow the steps below. For case 1: Student A (prosecution) Student B (defence) Students C, D, E (the jury) For case 2 change roles: Student B (prosecution) Student C (defence) Students D, E, A (the jury) For case 2 change roles again: Student C (prosecution) Student D (defence) Students E, A, B (the jury) Jury instructions: Listen to the prosecution and defence lawyers. You may have some questions to ask. When they have finished you should think about the following: 1 Judgement: you should give a verdict of guilty or not guilty. 2 Sentence: if you reach a not guilty verdict, you should explain your reasons. If you reach a guilty verdict, you should also take the role of the judge and decide the most appropriate sentence, e.g. prison, a fine, community service (unpaid work in the community). OTHER USEFUL PHRASES Presenting a case: Let me summarise the facts/events for you. There is no evidence that a crime was committed. There can be no doubt that ... Members of the jury, the facts of this case are simple. Discussing a verdict: On the one hand... On the other hand... Don't you think that ... ? I don't think the facts of the case are very clear. I've made up my mind. 7.2 2-й курс Раздел 1. Увлечения The Feel-Good Factor. Health's 'magic bullet Беседа о хобби, интересах, занятиях. Здоровый образ жизни, здоровое питание. Заболевания, являющиеся следствием гиподинамии. Проблемы правильного питания и избыточного веса. Практические занятия – 8 часов Самостоятельная работа – 8 часов Литература: Focus on IELTS New Edition (Student's book, Teacher's book, iTest CD-ROM), Sue O'Connell, Pearson Longman. 2010 pp.8-17 Раздел 2. Здоровье The Fee-Good Factor. Food for thought Факторы, влияющие на здоровье. Влияние гендерного фактора на здоровье человека. Способы решения проблем, связанных со здоровьем: диета. Кол-во часов:8 Самостоятельная работа – 8 часов Литература: Focus on IELTS New Edition (Student's book, Teacher's book, iTest CD-ROM), Sue O'Connell, Pearson Longman. 2010 pp.18-27 Раздел 3. Город City. Location is everything Становление, развитие, рост городов. Урбанизация. Города мира и их географическое положение. Проблемы мегаполисов: перенаселенность , преступность, транспорт. Кол-во часов: 6 Самостоятельная работа – 8 часов Литература: Focus on IELTS New Edition (Student's book, Teacher's book, iTest CD-ROM), Sue O'Connell, Pearson Longman. 2010 pp.28-37 |
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