Учебно-методический комплекс дисциплины «Деловой иностранный язык»
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| Dialogue: A sportswear supplier and a sportswear retailer have been negotiating the supply of running equipment. Finalizing the agreement Test BBC | 10 | ||||
| V 1.10-6.11 | 4 | Theme: Negotiations: Getting started | Introduction to a presentation | 5 | |
| VI 8.10-13.10 | 4 | Theme: Negotiations: Moving on | Extract of a presentation: Moving on during the presentation | 5 | |
| VII 15.10-20.10 | 4 | Theme: Negotiations: Numbers Visual aids | Extract of a presentation: Explaining graphs, pie charts, diagrams using figures | 5 | |
| VIII 22.10-27.10 | 4 | Theme: Negotiations: Problems and questions Concluding | Dialogue: Responding to difficult and aggressive questions Presentation of an unknown product Test BBC | 15 | |
| IX 29.10-3.11 | 4 | Theme: Meeting: Arranging a meeting | Dialogue: Arranging a suitable time to meet. Writing: an email confirming the date and time of a meeting | 10 | |
| X 5.11-10.11 | 4 | Theme: Meeting: Starting a meeting | Topic: Rules for chairpeople Speech: Beginning of a meeting | 10 | |
| XI 12.11-17.11 | 4 | Theme: Meeting: Meeting in progress | Dialogue in groups of 4: giving opinions, making interruptions, asking for clarification – ex. 10, p. 30 Test - Crossword | 10 | |
| XII 19.11-24.11 | 4 | Theme: Meeting: Ending a meeting | Role play: Meeting – ex. 9 p. 52 Test BBC | 10 | |
| XIII 26.11-1.12 | 4 | Theme: Telep: Putting through Exchanging information | Dialogue: Making a phone call – ex. 11 p. 10 | 5 | |
| XIV 3.12-8.12 | 4 | Theme: Telep: Messages Complaints | Topic: Successful telephoning Dialogue: Making a phone call – ex. 10 p. 24 Test - Crossword | 15 | |
| XV 10.12-15.12 | 4 | Theme: Telep: Proposals and agreements | Topic: Strategies for reaching an agreement on the phone Dialogue: Making a phone call – ex. 10 p. 45 Test BBC | 15 | |
| XVII 17.12-22.12 | 4 | Theme: E-mails: Introduction to e-mails Enquires and requests | Topic: Formal and informal emails Writing: e-mail | 10 | |
| XVII 24.12-29.12 | 4 | Theme: E-mails: Exchanging information | Topic: Being diplomatic Writing: rewriting an email to make it polite – ex. 5 p. 22 | 10 | |
| XVII 24.12-29.12 | 4 | Theme: E-mails: Arrangements | Writing: writing a request – ex. 5 p. 29 Test-Crossword | 10 | |
| PJ FOODS RATIONALISES EUROPEAN OPERATIONS HUNDREDS OF MANAGERS TO GO PJ Foods, the food and beverage giant, ended a troubled year’s trading with the news that around 400 managers from all departments of the company’s European operations will lose their jobs in a cost-cutting exercise designed to make PJ more competitive. Commented CEO Lance Gullik: “Of course we regret taking this step, but it is a part of a process of re-engineering the entire company. We are removing layers of management to get closer to our front-line workers and our customers”. Some top-level executives, such as Chief Buyer Hans De Witt, will be picking up pay-offs worth $1m or more, but the majority of those to go will be middle-managers. They will pick up between $35,000 and $100,000. |
| SUPERSUB ANNOUNCE NEW PROFIT HIGH The chain of franchised sandwich stores announced record profits at its shareholders meeting yesterday. There are now over 10,000 stores in the chain, with an average income per store of $1.2m per year. SuperSub’s receipt from franchise holders were $180m. The company announced the formation of its “SuperSub Millionaires’ Club” for franchisees who have become millionaires through the franchiser. It already has 100 members. However, closures were also higher last year. Two hundred SuperSub franchise holders resigned their franchisees because income was too low. |
Are you interested in investing your money? Why (not)? Give you reasons.
Student B – Salesperson
You are a SuperSub salesperson who wants to sell a franchise. Study the info below and meet an investor (Student A). Try to be as persuasive as possible.
MEMO
From: Petra LaSalle
To: All sales staff
As you may have seen, another record year. We are now up to 10,000 stores in the chain, with an average income per store of $1.2m per year: receipts from franchise holders were $180m. The new “SuperSub Millionaires’ Club” already has 100 members. The only bad news is that 200 SuperSub franchise holders resigned their franchises because they weren’t getting enough income. Most of them were in suburban locations. We really need to concentrate on city centers: office staff taking lunch really are our core market.
Keep up the good work,
Petra La Salle.
SUPERSUB: CLEAN, SIMPLE, HEALTHY
SUPERSUB is an international franchised chain of stores selling takeaway sandwiches and salads. It has been in existence since 1980 and is a world leader in food retailing. The concept underlying its success is Clean, Simple, Healthy Food. The franchises are easy to operate: none of the food sold in a SuperSub store is cooked.
Training
New franchisees receive two weeks’ intensive training in our international headquarters in Columbus, Ohio (air fares and accommodation not included). The program covers everything you need to know about owning and operating a SuperSub store, and includes visits to actual operations. There are advanced courses for existing franchisees, and the SuperSub monthly newsletter contains tips to help you maximize your income.
Support
Being a SuperSub franchisee means that you get professional advice on marketing, taxes, real estate. Store design and recruitment and many more areas from our 25 Business Expertise Departments in Columbus. Call us any time – it’s a toll-free line.
Growth in SuperSub operations
Supersub operations opens over 1,000 new stores a year. It has outlets in all 50 states and in most European countries. This brings many benefits to our franchisees, including:
Low, low prices on equipment because of our bulk-buying power.
Nationwide TV advertising
Increased customer recognition of your business name
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