Учебное пособие по английскому языку уровень с1

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Название	Учебное пособие по английскому языку уровень с1
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Тип	Учебное пособие

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Ex.3 Complete the words.

The evidence is the new media trends w………a………w………much more rapidly than has been the case with traditional media.
They t………in the invigorating mountain air.
The play is a b………mixture of clichés embedded in a tired plot.
Some antiquated low was r………in order to prevent their using the land for grazing.
We had to resort to a little harmless s………to organize her birthday trent without her finding out about it.
He felt the warmth p………every limb.
David remains the m………of the sales force.
The huge oil tankers, though economical, often proved u………in the ports they visited.
My friend is an a………reader.
New housing estates have m………on the edge of the town.
The whole campaign was carefully o………by the London-based PR firm.
Politicians are good at neatly s………reporters’ questions.
After a long campaign, the Duke of Wellington’s army o………Napoleon.
It’s a very uninspiring speech, full of p……….
Little wonder that the play s………a c………in the hearts of the both the young and the old.
One way of handling persistent d………is to get them outside.
It’s probably better for an organization not to respond to online complaints and criticism as there is a danger of f………t………f……….
Some organizations have tried to join the blogosphere in order to post a r………on the offending blog.
It is essential for PR people not to be b………by new media, important though they are.
The text provides p………summaries of the plots of Shakespeare’s plays.
Computer software will continue to e………in response to user’s needs.
Tweeter is used as a part of a multi-media strategy rather than as a s………device.
It’s very hard to manage a large u………bureaucracy.
He obtained money from her u…f…p….
She had pleasant but rather b………features.
The glass industry still t………here.
His a………supporters claim that the charges against him are politically motivated.
Berry had one last chance to r………his international career.
Ten teams will j………f………the trophy.
Online media are good for what is called n……….

Ex. 4 Translate the following words and word – combinations from Russian into English using the active vocabulary.

Опора (оплот); негативные комментарии; подлить масло в огонь; возродить старые обычаи; процветать (преуспевать) в бизнесе; страстный почитатель искусства; уклонять от (избегать) прямых вопросов; срежиссировать предвыборную кампанию; клеветник (недоброжелатель); автономное устройство; невыразительная (заурядная) внешность; стремиться к власти; уловка (отговорка); проникать (распространяться) повсюду; найти отклик у к-л; сочуствие (понимание); банальные (избитые) слова; непомерно раздутая бюрократическая система; опровержение; эффективное по затратам производство; заполучить деньги обманным путем; эффектное (яркое) выступление; претерпевать изменения; быть потрясенным и слегка смущенным (сбитым с толку); скучный доклад; расти быстрыми темпами; заядлый читатель детективов; победить противника на выборах; трудно управляемый процесс; неблагоприятная погода; преступить к рассмотрению данного вопроса; занудный фильм.

Ex.5 Translate the following sentences from English into Russian.

1. This incident could fan the flames of rebellion.

2. Very few plants thrive in very wet or very dry soil.

3. One of the marketing techniques of PR firms is to claim that are surfing the latest trend.

4. It is a case which has shocked America and one which has struck a chord with every family which has agonized over low much freedom teenagers should be allowed.

5. Unless the information is very interesting or important to them people are unlikely even to want to scroll down.

6. These advertisements are pretty, but not punchy at all.

7. Websites belonging to big organizations grow too large and unwieldy for PR practitioners to exert full control.

8. This soup is too bland for me.

9. PR’s traditional targets are affluent people and opinion formers who are avid customers of line media.

10. The replacement of historic features will have an adverse effect on the appearance of the building.

11. Greed seemed to permeate every level of society.

12. She felt near to tears and attempted to come to grips with the situation by firing off a lot of questions which the doctor tried to answer.

13. Antiques often lose their value entirely if they are resurrected.

14. Don’t sidestep your responsibilities.

15. Her dream was to jostle for victory in the Olympics.

16. The champion outgunned the contender in a ten-round match.

17. Tourism is the mainstay of the economies of many countries of the world.

18. In rebuttal, the defence tried to prove that the witness for the prosecution had been bribe.

19. Local people are tired of platitudes about lack of money and want action.

20. His detractors keep on asserting that is doomed to failure in the forthcoming election.

21. The British political system has evolved for many centuries.

22. Pavarotti was bedazzled by a 20 minute standing ovation.

23. The number of young people who smoke have mushroomed recently.

24. As a rule political campaigns are orchestrated by lobbyists who have long employed divide-and-rule tactics.

25. He tied to get close to her under the false pretence of examining the pictures on the wall.

26. I’m slowly getting to grips with the language.

27. The glass industry still thrives there.

28. By setting up an effective website you can quickly and cost-effectively inform and even sell to customers.

29. She had pleasant but rather bland features.

30. For something kike acute pneumonia, Western antibiotics may be faster and more cost-effective.

Ex.6 Translate the following sentences from Russian into English using the active vocabulary.

Министр очень искусно уходила от вопросов, касающихся ее отставки.
Предложение оппозиции потерпело сокрушительное поражение в Конгрессе.
Чтобы иметь существенное значение критические замечания должны содержать комментарии, которые находят отклик у аудитории.
Клеветники (злопыхатели) заявляют, что она в действительности не понимает простых людей.
Характер экономической политики является тревожным сигналом того факта, что страна не способна серьезно приступить к рассмотрению реальных (истинных) проблем.
Он заявил, что экстремистские организации на западе активно подливали масло в огонь на востоке.
В своем энергичном и немногословном выступлении, он, прежде всего, обрисовал свои планы на предстоящий год.
Они надеются, что переговоры в области торговых отношений могут развиться (перерасти) в политический диалог.
К своему удивлению они обнаружили, что по затратам более эффективно импортировать двигатели из Испании, чем производить их там.
Супермаркеты используют самую разнообразную тактику, чтобы привлечь внимание заядлых покупателей.
Эти два кандидата соревнуются за получение голосов избирателей.
Пожалуй, нам следует возродить (вернуть к жизни) практику привязывания хулиганов, вандалов и малолетних преступников к позорному столбу на рыночной площади.
В ответ на это предложение последовали многочисленные нелестные комментарии.
Чувство печали пронизывает всю его музыку.
Дела у компании идут очень успешно, с тех пор как мы перевели завод в Шотландию.
Газета весьма скупо (тривиально) осветила предвыборную кампанию.
Свидетель пытался уклониться от вопросов адвоката.
Сельское хозяйство по-прежнему главная опора экономики страны.
Выступавший оратор говорил очень долго, но так и не приступил к рассмотрению данного вопроса.
Создание мэром комиссии с целью расследования коррупции в полицейских кругах, еще более усугубило и без того трудную ситуацию, что привело к негодованию, которое в итоге переросло в расовую ненависть.
Мы обменялись несколькими банальными фразами о работе и погоде.
Каждый из заводов функционирует как самостоятельное (автономное) предприятие.
Из-за неблагоприятных погодных условий, строители не смогли приступить к работе.
Он заполучил наследство своего дальнего родственника обманным путем и потратил все деньги менее, чем за год.
Кто-то пытается тщательно спланировать и организовать гибель (крах) нашей компании.
Торговля между двумя странами резко увеличилась (возросла) за последние несколько лет.
Каждый день она часами сидит в Интернете.
Она была поражена и в то же время смущена его предложением помочь ей.
Экспорт нефти – оплот экономики.
Хотя он и не лгал, он прибегал к любой уловке, только чтобы не говорить правду.

Ex. 7 Translate the following texts from English into Russian.

(http://www.aspectuspr.com/intelligence/pr-forefront-lead-generation-digital-age)

PR at the forefront of lead generation in the digital age

The convergence of media content, Search Engine Optimisation (SEO) and sales engagement is the new hotspot for PR. Now for the first time, PR can be used as a real driver for lead generation across all business environments and demonstrate […]

by Aspectus PR

The convergence of media content, Search Engine Optimisation (SEO) and sales engagement is the new hotspot for PR. Now for the first time, PR can be used as a real driver for lead generation across all business environments and demonstrate a clear return on investment.

Bottom line is that PR agencies have often struggled to demonstrate real value to sceptical Finance Directors. Coverage by the column inch has never really cut it as a serious form of measurement because too many questions remain unanswered. Chief among them has always been: so, when it comes down to it, as a business, what do we really get from all this coverage?

In response, PR has tended to lay dubious claim to misty areas such as brand building, profile raising and long-term attitudinal or behavioural change as essential elements of the PR value proposition. The problem has always been that, at best, PR can only really claim a partial role in any of these; and secondly, there is no reliable way of attaching any kind of measurement of its precise contribution to them.

On the other hand, mention the idea of associating an investment in PR with anything as down-to-earth and clearly measurable as generation of sales leads and agency account directors tend to go all wobbly and call for the smelling salts.

But at Aspectus PR, with our new model for integrating PR-led media content with search optimised websites and the creation of traffic to key sales engagement pages and opportunities, we are more than happy to hang our value-for-money hat on lead generation.

Our Search Integrated Communications (SINCOM) model, which is now used by more than half of Aspectus PR’s clients, is a process and method for creating a direct link between PR content and lead generation. It has been perfected over the last 12 months and we now have a substantial body of success stories and case studies.

The SINCOM process is detailed and rigorous rather than complex. It starts with an agreement on key messages: the things a client really wants to get into the ears of decision makers in their target markets. These can be quite raw; but they must be arresting, original and clear.

The next stage is developing these core messages into PR storylines to create platforms for all outbound media content, perhaps over a six or 12 month period. This leads on to a complete review of a client’s target keywords and the creation of a new keywords tree, starting with the top search terms and working down to longer tailed, more complex phrases at the bottom of the tree.

At this point, under the SINCOM process, we conduct a complete review of a client’s website. We focus on structure, content and how well engineered the site is for PR-driven sales engagement. Through our work in this area, we have developed a detailed knowledge of what works and what doesn’t and – more importantly – the best way of pushing new PR-driven visitors into sales engagement.

After any structural changes that are needed have been made to the client’s website, development of the PR content can begin in earnest alongside strategies for mainstream media and social media. We try and encourage clients who are inexperienced with, or nervous about, social media not to get too hung up about it. In terms of SINCOM, engagement with social media is simply a means to an end; the Google robots like it, so it helps improve search performance and drives quality traffic to the target website.

Benchmarking is important at the start of a campaign. This means looking in detail, not just at the volume of current web traffic, but analysing how long visitors stay, what pages they look at, what files they open, what videos they watch and so on. Examining and learning from these patterns of visitor behaviour are crucially important in this process.

As the campaign progresses, Google Analytics will reveal a great deal about how well it is working and what needs to be adjusted. Indeed, being flexible and prepared to change elements of the content and keywords in response to traffic data are key characteristics of SINCOM.

SINCOM is like an engine: all the component parts need to be working for it to fire properly. And since we designed and built SINCOM, we know exactly how to engineer and maintain it.

But if there is one element of SINCOM that has to be spot on for the whole thing to work, it’s the quality of the content. One of the great things about SINCOM – and indeed the crossover between the web and mainstream media – is that fantastic ideas and compelling copy are still what really count in PR.

The fact that you can get so much more value out of PR content and, using Aspectus PR’s SINCOM model, use it to drive sales in a way that has never been possible before, makes this profession more exciting and relevant today than it ever has been before.
(http://service.prweb.com/how-it-works)

Generate Publicity with the World's #1 News Release.

It’s simple. You write an announcement about your organization – a new product launch, current promotion, a local team sponsorship - whatever. We get your news distributed to every major news site and search engine on the web, and in front of consumers and journalists.

Create Your News. Generate Publicity With News Releases. Every organization has news that will interest potential customers. With PRWeb, you can quickly and painlessly share your news. Plus, we're here to help. We'll give you tons of tricks, tips and tools to help you create the perfect announcement in minutes. Never written a release before? No problem. We make it easy for you to create a fully interactive news release by adding images, video and more so your news will be found quicker and easier. Never written a release before? No problem. We’re here to help with editorial services to ensure you're publishing news-worthy content. With our intuitive template, what you see is what you get. PRWeb provides step-by-step instructions about the best way to write a headline, the ideal length of your text, how to link videos to your release, and just about everything else you might need to know.

See how your release will look as you write it.

Tons of support to help along the way.

Seach Visibility Made Easy

Search engine optimization or SEO is the process of increasing traffic to your Web site through "natural" or unpaid searches. PRWeb provides an SEO-optimized press release package, tools and expertise to help you get your news in all the right places.

Improve your search engine results by optimizing your news

Unique URLs For More Impact

Using a unique URL or web address helps readers make the connection between your news and one or two critical keywords that describe your business. And it sets your news apart from your competitors.

Help readers connect your business to the topic of your news

Set your organization apart from your competitors

More Awareness With Multimedia

One of the best ways to connect to your audiences is with multimedia. Embed videos, podcasts, photos and graphics into your news release. It puts a face to a name, gets attention fast, is easily shared, and it makes you stand out.

Interact with your audience

Get more attention

II .Distribute Your News. As the world’s number one news release service1, we send your news to major search engines like Google, Yahoo! and Bing. We send it to 30,000+ journalists and bloggers. We deliver it to 250,000+ PRWeb opt-in news subscribers. And we host your news release on PRWeb.com, which receives over 3 million visitors each month. PRWeb is the world's number one news release service1, with an unprecedented ability to reach journalists, bloggers, and potential customers. Each release is optimized to help your news get the best organic visibility possible. PRWeb also distributes your news to premium online outlets, and is sent directly to journalists and bloggers so you can be found all around the web - critical in achieving greater visibility, generating publicity and driving potential buyers back to your business.

Reach Local, Regional, National Press and Prospects

With PRWeb, your news will be sent within the US and around the world. So, in addition to getting your information picked up by news outlets, you can also align it to the industries and regions that matter most to your business. We've got a package that will fit your needs.

Select the distribution options that are right for your business

Optimize Your Release For The Web.

PRWeb is committed to staying current with search marketing best practices so your news can reach a wider audience. Your release will be submitted to search engines and is equipped with social sharing features to help your news spread across the social web.

Industry-specific news distribution

Go Social. Go Viral. Go Far.

PRWeb can help get your news onto to social networks, where customers share stories about the businesses they buy from. As the most socially-shared release service in the industry3, PRWeb is your first stop for generating extra reach and going viral through social media.

Get More Publicity With Top Media Outlets.

If securing press coverage is your aim, PRWeb’s your game. Depending on the package you choose, you can reach top media outlets like the Associated Press and leading publications like the New York Times. Our list covers everything from local to global, business press to trades, and even your hometown newspaper. With PRWeb, you can build a recognizable brand and attract new customers all while securing unbiased, third-party press coverage.

Track Your News

Detailed analytics let you see the immediate impact of your online news release. You’ll learn how many people read your release, where it was picked up, how many times it was shared, and where your prospects learned about your business. Best of all, you can see it all in an instant. Want to see a sample report?

News used to be measured in clippings. Today, the value of news is measured in impressions, shares, reads, traffic and engagement. PRWeb provides the tools you need to measure the real impact of your news. It's powerful. And it's simple.

Reads

See how many times your release has been read per day. You can use this information to see what's grabbing attention and easily correlate that back to your website visitors.

Impressions

Check out the total amount of headline impressions your release receives each day. Headline impressions may include how often your headline was displayed on the PRWeb websites, Javascript and RSS feeds.

Activity

Get a bird's eye view of all your news release activity including information on who read the entire release, who skimmed the headline, or who is interacting with your release.

Media Deliveries

Keep tabs on which media outlets have received your news. You can use this information when following up with key reporters to make sure they've received your announcement before you call.

Referrals By Keyword

Learn which keywords are attracting the most attention for your business. Then, use that information to improve the effectiveness of both future releases and your Web site.

Referrals by Search Engine

Find out quickly where your audience found out about you. Combine this data with keyword referrals and see where your press and prospects are and what they're interested in.

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