Способен находить и оценивать новые рыночные возможности, формировать и оценивать бизнес-идеи, разрабатывать бизнес-планы создания нового бизнеса
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ПК-25
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Be able to recognize entrepreneurial opportunities and apply knowledge and skills to exploit them for opening new businesses.
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Conventional lectures and expository lessons. Workshops. Case-studies on marketing innovations issues. Seminars. Group exercises and projects. Games and simulations. Role-play. Self-help groups. Class discussions. Guest lectures.
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Способен организовать многостороннюю (в том числе, межкультурную) коммуникацию и управлять ею
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СК-7
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Be able to work in multicultural project team, show knowledge of cultural peculiarities; have capable oral communication skills to prove his/her point of view, estimate and interpret feedback.
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Conventional lectures and expository lessons. Workshops. Case-studies on marketing innovations issues. Seminars. Group exercises and projects. Games and simulations. Role-play. Self-help groups. Class discussions. Guest lectures.
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Способен к осознанному выбору стратегий межличностного взаимодействия
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ПК-4
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Show teamwork skills; apply appropriate methods and means to actual situations for making decisions and estimation of commercial and technological risks.
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Conventional lectures and expository lessons. Workshops. Case-studies on marketing innovations issues. Seminars. Group exercises and projects. Games and simulations. Role-play. Self-help groups. Class discussions. Guest lectures.
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Способен выявлять и формулировать актуальные научные проблемыв области менеджмента, обобщать и критически оценивать результаты, полученные отечественными и зарубежными исследователями по избранной теме
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ПК-10
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Beabletodemonstratetheknowledgeofcontemporaryproblemsandtrendsinmarketinginnovationsandmost recent results of researches.
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Conventional lectures and expository lessons. Workshops. Case-studies on marketing innovations issues. Seminars. Group exercises and projects. Games and simulations. Role-play. Self-help groups. Class discussions. Guest lectures.
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Способен выявлять данные, необходимые для решения поставленных исследовательских задач в сфере управления; осуществлять сбор данных, как в полевых условиях, так и из основных источников социально-экономической информации: отчетности организаций различных форм собственности, ведомств и т.д., баз данных, журналов, и др., анализ и обработку этих данных, информацию отечественной и зарубежной статистики о социально-экономических процессах и явлениях
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ПК-11
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Be able to define data necessary to estimate innovation. Be able to apply appropriate methods to collect and analyze data for making judgments about market potential of new product.
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Conventional lectures and expository lessons. Workshops. Case-studies on marketing innovations issues. Seminars. Group exercises and projects. Games and simulations. Role-play. Self-help groups. Class discussions. Guest lectures.
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Способен разрабатывать корпоративную стратегию, стратегию бизнеса и функциональные стратегии организации
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ПК-21
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Be able to apply marketing tools to analyze and develop corporate strategy which cover such fields as product portfolio management, new product development and launch of new products. Be able to demonstrate the knowledge of marketing interaction with other functions in organization in new product development process.
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Conventional lectures and expository lessons. Workshops. Case-studies on marketing innovations issues. Seminars. Group exercises and projects. Games and simulations. Role-play. Self-help groups. Class discussions. Guest lectures.
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Способен выявлять данные, необходимые для решения поставленных управленческих и предпринимательских задач; осуществлять сбор данных и их обработку
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ПК-26
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Be able to recognize type of innovation and prove implementation of different methods for marketing analysis. Be able to forecast sales of new product and deeply analyze demand on innovation. Be able to conduct analysis of competitors.
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Conventional lectures and expository lessons. Workshops. Case-studies on marketing innovations issues. Seminars. Group exercises and projects. Games and simulations. Role-play. Self-help groups. Class discussions. Guest lectures.
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