Для достижения поставленной цели необходимо изучение, как лексики делового общения, так и особенностей грамматического оформления устной и письменной речи профессионально-деловой направленности. Грамматика
Система видо-временных форм английского глагола. Согласование времен.
Порядок слов в предложении.
Группа существительного. Исчисляемые и неисчисляемые существительные. Притяжательный падеж.
Артикли и другие определители существительного.
Способы выражения количества в английском языке.
Степени сравнения прилагательных и наречий.
Лексика
Клише деловой речи. Идиоматические обороты.
Современная деловая лексика. Специальная терминология.
Фразовые глаголы.
Лексические единицы для описания тенденций развития экономики, рынков, цен и других показателей деловой активности, финансовых показателей.
Лексические единицы для описания структуры компании.
Лексические единицы для описания рекламной и маркетинговой деятельности предприятия.
Числительные (количественные, порядковые, целые, дробные).
Написание и чтение дат.
5. Тематический расчет часов
Подкурс: «Английский для академических целей» (English for Academic Purposes - EAP)
№
|
Название темы
|
Всего часов
|
Аудиторные часы
|
Самостоятельная работа
|
Лекции
|
Семин/ практич занятия
|
I
|
1) We are all friends now: skimming, matching headings, True/False/ Not given / writing an introductory statement, describing a line graph / form filling, note completion / describing a person/ Vocabulary: verbs of movement, describing people and relationships, likes and dislikes/ Grammar: Present simple, present continuous, past simple.
|
16
|
|
8
|
8
|
I
|
2) Technology – now and then: classification, multiple choice, matching items / discussing both views and giving your own opinion / describing a thing you’ve made / discussing technology/
Vocabulary: verbs of cause and effect / qualifying adjectives/
Grammar: Past simple and present perfect / adverbs of frequency.
|
14
|
|
8
|
6
|
II
|
3) Thrill seekers: matching statements to paragraphs / True/False/Not Given / multiple choice/ Completing notes, completing a table / Discussing sport, describing a sporting activity/ Discussing the benefits of sport/ Describing a table
Vocabulary: Sports, adjectives ending in –ed/-ing
Grammar: Comparison / Adjectives with prepositions.
|
14
|
|
8
|
6
|
II
|
4)Global problems and opportunities: Summary with a wordlist/ Completing a table / Discussing a country’s resources/ Describing an incident/ discussing world problems, news and events, finding possible solutions/ Essay writing: giving reasons and examples
Vocabulary: general category nouns, developing ideas by expanding the meaning of adjectives
Grammar: Countable/Uncountable nouns/ Making suggestions
Exam skills: Listening module. Completing a form, completing sentences, matching items, multiple choice, completing a table, selecting items from a list, completing a diagram
|
18
|
|
10
|
8
|
III
|
5)The future: short answers/ Discussing robots, the world in the future/ Describing a pie chart
Vocabulary: Adjective/noun collocations; verbs of prediction; forming adjectives from nouns;
Grammar: Future
|
10
|
|
6
|
4
|
III
|
6)Fruits and seeds:
Completing a flowchart/ Describing a place, labeling a map/Describing a park that you like / describing something you’ve grown/ Describing a process
Vocabulary: Conservation / describing sequences
Grammar: transitive and intransitive verbs
|
16
|
|
8
|
8
|
III
|
7)The world of work and training:
Matching names and statements / answering questions/ Describing a school an achievement / discussing aspirations, opportunities / discussing work, training, educational assessment
Vocabulary: Work, collocations
Grammar: Conditionals1
Exam skills: Reading module
Scanning and skimming techniques / matching headings, multiple choice questions, summary without a wordlist / recognizing and understanding basic text relationships.
|
20
|
|
10
|
10
|
|
|
|
|
|
|
Итого:
|
108
|
|
58
|
50
|
Тематический расчет часов
Подкурс: ««Английский язык для делового общения» (Business English - BE)
№
|
Название темы
|
Всего часов
|
Аудиторные часы
|
Самостоятельная работа
|
Лекции
|
Семин/ практич занятия
|
I
|
1) Brands: discussing favourite brands, product promotion / vocabulary for discussion of product range, marketing strategy / taking part in meetings (asking for opinions, giving opinions, making suggestions), choosing solutions to protect a company brand; writing an e-mail, language review: present simple, present continuous
|
16
|
|
8
|
8
|
I
|
2) Travel: discussing travel experiences / British and American travel words / comprehension of an interview with a sales director of a hotel chain / Telephoning, making arrangements, changing arrangements / setting up appointments on the telephone / Business travel vocabulary / compiling an action plan for retaining a key client / writing an e-mail to a travel agent, confirming details and requesting information / language review: talking about the future.
|
16
|
|
8
|
8
|
II
|
3) Change: Discussing attitudes to change at work and everyday life / Managing change / describing change / Taking part in meetings ( asking for clarification, dealing with interruptions, making proposals, rejecting proposals)/ Discussing a proposal / writing the action minutes for the meeting/ finding ways to solve problems arising from a recent merger / language review: past simple and present perfect
|
17
|
|
9
|
8
|
II
|
4)Organisation:
Discussion of a status within an organization / Company structure / Signs of a successful organization / Advising companies / Socializing: introductions and networking / making a decision on relocation of a company / writing a report summarizing several options / language review: noun combinations
|
15
|
|
9
|
6
|
III
|
5)Advertising: Discussion of good and bad advertisements / Advertising media and methods / Successful advertising/ Planning advertising campaign/ Starting and structuring presentations / developing an advertising campaign / writing a summary of your concept/ language review: articles
|
22
|
|
12
|
10
|
III
|
6)Money
Discussion on attitudes to money / Dealing with figures/ Financial terms / raising business capital / reporting financial success/ Describing trends / Writing an e-mail with a list of recommendations to the CEO
|
22
|
|
12
|
10
|
|
|
|
|
|
|
Итого:
|
108
|
|
58
|
50
|
Лексико-грамматические тесты для промежуточного контроля содержат грамматические структуры и лексику по темам, представленным в разделе 5. «Тематический расчет часов».
6. Примерная тематика устной беседы для итогового контроля навыков говорения и проверки качества усвоения дисциплины
Подкурс: «Английский для академических целей» (English for Academic Purposes - EAP)
Describe a person you would like to be similar to.
Is Internet a safe place to make friends?
Do you think using websites to help students integrate into university life is a good idea? Why / Why not?
Can we receive some useful information from ancient history? Does it have any revelance today?
Speak about habits you had in your childhood and early life.
Describe something that you have made.
What is the attraction of extreme sports compared with activities such as playing computer games or reading?
Do you think people get irritated by constant encouragement to do something physical?
Describe a sporting activity you like.
Is the merchandise sold in the shops in your country the same as in other countries you have visited?
What are the three most shocking environmental catastrophes that you have heard or read about in the media recently?
Do you think anything can be done to deal with the ocean pollution, or are we fighting a losing battle?
Do you think it is possible that machines will control or govern the planet in the future?
Do you think we have anything to fear from the development of robots, or can they only be beneficial? Give reasons and examples.
Is it important for us to know how things like trees, plants, insects and animals grow? Why / Why not?
How common is it for people in your country to grow their own produce? Is it less common now than in the past?
How different do you think the world of work and training is for young people today? Do they have more opportunities now compared to the past?
If you were able to create your ideal course, what would it be like?
Describe an achievement that you will never forget.
Подкурс: «Английский язык для делового общения» (Business English - BE)
Why do you think we need brands? Why do some brands become more popular than others?
What makes companies outsource production? Do you think it is a positive tendency?
You are in the meeting with an executive from your company. Your company is loosing money. Discuss possible reasons of the problems and suggest solutions. Use the background information.
Why is it still important for business people to travel regularly? Which priorities might business people have?
What negative experiences can you expect during overseas travel?
Reschedule a meeting with a colleague from one of your subsidiaries. Explain that you can’t keep the appointment, and give a reason. Suggest an alternative day.
Describe an organization you know well. Which structure does it have?
What are distinctive features of a successful organization?
Your company is planning a major reorganization. Discuss the advantages and disadvantages of the suggested options. Try to persuade the other directors that your option is the right one. Use the background information provided.
Which areas is it important to focus on when planning change? Describe the changes that have happened in a workplace you know well.
Discuss two proposals for changes to company policy. Base you answer on the background information.
What type of market is good to invest in and why?
What helps some businesses to win against other companies?
What types of advertising are offensive? Name advertising practices you find acceptable?
What are the advantages and disadvantages for a company of using celebrity endorsement in its advertising?
What are the key elements of a good advertising campaign?
7. Примерная тематика письменных работ для текущего контроля
Подкурс: «Английский для академических целей» (English for Academic Purposes - EAP)
Describing data which shows changes over time: You are given a chart which provides a breakdown of the market share of visits to three social networking websites. Summarize the information by selecting and reporting the main features, and make comparisons where relevant. (150 words)
Organizing a piece of writing, drafting and editing: Discuss the views and give your own opinion on the following statement. Some people fear that technology is gradually taking over control over our lives, while others think that it has led to many positive developments in all aspects of their lives. (250 words)
Selecting significant information, comparing data and describing trends: You are given a table which provides information about the spectator-sports most enjoyed. Summarize the information by selecting and reporting the main features, and make comparisons where relevant. (150 words)
Text organization and coherence, paragraphing: Present a written argument on the following topic. Suggest ways of tackling the problem. It is generally agreed that the amount of rubbish created by humans today is a worldwide problem. (250 words)
Comparing and contrasting data, dealing with percentages and proportions: Compare two pie charts providing information about energy generation in two separate years. Summarize the information by selecting and reporting the main features, and make comparisons where relevant. (150 words)
Evaluating and challenging ideas, evidence or an argument. Present a written argument on the following topic. In the modern world, more and more emphasis is being placed on the acquisition of practical skills rather than knowledge from text books or other sources. Discuss the advantages and disadvantages of the trend. (250 words). |
