Методическая разработка по английскому языку a few steps to business english
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Unit 4Business Letter WritingWarm-up
A. Dear Kate, I want to tell you how sorry I am about what happened yesterday. I didn’t mean to hurt you and I’m really sorry I made you feel sad. Why don’t we meet next Sunday just to have a good friendly talk? I hope you’ll forgive me. I want to say again how sorry I am. Love, Max B. Dear Mr Dawson: I am writing to you with reference to our last meeting. I wish to apologize for my behaviour. As you know, I was most disappointed by the rejection of my application to the educational programme last September, and that was the reason of my rude behaviour last week. Please, accept my most sincere apologies. I hope we can get together again in the near future. Yours sincerely, Laura Smith
1.Read and memorize the following words: 1. identify распознавать; устанавливать 2. achieve достигать 3. relevant относящийся к делу 4. accurate точный, правильный 5. applicant претендент, кандидат 6. recipient получатель 7. desire желать 8. response ответ 9. layout расположение, план 10. spell писать, составлять (по буквам) 2.Translate the following word combinations: an experienced manager; formal communication; every educated person; all necessary relevant and accurate facts; a job applicant; the recipient of the letter; from this point of view; desired response; relevant facts; the layout of the letter; to spell correctly; accurate facts Reading Writing StrategiesWriting an effective business letter is an important skill not only for experienced managers and businessmen, but also for every educated person who wants to be successful in formal communication. There are five main steps in creating an effective business letter:
Establish what you want to achieve from the letter. Create your letter based on your aims.
Make sure you have all necessary relevant and accurate facts. For example, if you are a job applicant, you might include some resume facts, interview impressions or references.
It works better if you write in the language of your recipient. Try to imagine yourself in the place of your recipient. Read tour letter from this point of view. It will help you to get your desired response.
Having established your aims and thought of the relevant facts with a view of the recipient – write down the main part of your letter.
The physical appearance of a letter consists of the paper and the envelope. It is essential that the name and address should be spelt correctly. Design your letter following the formal elements of business letters. 1. Match the steps and their functions.
Business Letter StyleThe business letters style is usually considered in four aspects:
There are three main formats, accepted in formal written communication:
Clarity of communication is the primary goal. Don’t use any jargon or slang if your recipient doesn’t understand or share it. Short sentences are preferable, because they are easier to understand and interpret in the right way. Don’t ramble, dive precise and relevant information.
Personalize your letters, be polite and friendly in all cases, whatever the subject of your writing is. Your letter should leave an impression that much effort and thought has been put into writing it.
The final copy of your letter is to be polished and checked for spelling and punctuation. Notes: to consider-рассматривать to indent-начинать с красной строки clarity-ясность to ramble-говорить бессвязно, перескакивать с одной мысли на другую precise-точный effort-усилие 2. Identify the functions, ticking the right columns.
3. Translate the following text using definitions of the words in bold type. |
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