Монография Ростов-на-Дону, 2016 1 удк: 332. 1 Ббк 65. 050. 22-551 Рецензенты Белокрылова О. С. д э. н., профессор, заслуженный деятель науки рф, профессор кафедры экономической теории фгаоу во «Южный федеральный университет»


НазваниеМонография Ростов-на-Дону, 2016 1 удк: 332. 1 Ббк 65. 050. 22-551 Рецензенты Белокрылова О. С. д э. н., профессор, заслуженный деятель науки рф, профессор кафедры экономической теории фгаоу во «Южный федеральный университет»
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ТипМонография
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Factors affecting performance of small and medium enterprises, Vietnam
Abstract: This study sought to evaluate the factors affecting the performance of Small and Medium Enterprises in HCM city, Vietnam. The study adopted a survey research design and employed a stratified random simple sampling. Primary data was collected from 283 management of SMEs using structured questionnaires. This study intends to confirm a linear regression equation of Factors Affecting the Performance of Small and Medium Enterprises. The findings of the study reveal that Business information services, Management skills, Availability of Managerial experience, Infrastructure services, Macro-Environment Factors, Level Education of Manager have a positive and significant relationship with performance of SMEs.
Keywords: Performance, Small and Medium Enterprises, Business Success, Vietnam.
Chernova M. G.
Branding as a mechanism for enhancing investment attractiveness of the region
Abstract. This article examines the role of branding in enhancing the investment attractiveness and confrentational of the region in the sphere of tourism on the example of Rostov region. Analyzes positive Russian and foreign experience of branding.
Key words: investment attractiveness of the region, branding, modernization development, tourism.
Khlevnyuk E.I., Syrkova I.S.
Analysis of the current status of catering for the purpose of identifying strategic outlook
Abstract. The article discusses the current state of the catering during the economic crisis, analyzed the structure of the catering market, identify ways to overcome the economic crisis, identified strategic development prospects.
Key words: catering, analysis, economy, economic crisis, strategy development.




456


Apatova N.
Economic development in material and virtual environments Abstract. The article discusses the features of economic development in the
information society, the emergence of new environment - a virtual, in which the markets operate, enterprises, banks, as well as numerous individual consumers, which have an impact on economic performance, their modernization, and the formation of value.
Key words: information society, economic development, virtual environment, virtual enterprise, virtual market, Internet, economic indicators.
Andreeva T.A.
Development of a mobile application for GKU "center of social protection of the population for Kumylzhensky district of the Volgograd region" Abstract. In the real work the platform of mobile applications as a new
format to the social sphere is investigated. Advantages and shortcomings of mobile applications are analysed and formulated, weak points which need to be excluded at a development stage are specified. Methods and automation equipment are presented - method is the comparative analysis of software of development of mobile applications, an automation equipment is the dynamic Appy Pie platform. In the scientific article, it is proved that modern Russia in the social sphere has every chance in order that by means of introduction of information technologies to reach the highest level of development in all spheres.
Keywords: mobile applications, platforms, social protection, AppyPie
Arinichev I. V.
The information component of the process of supporting the adoption of anti-crisis solutions at the micro level
Abstract. The article explores the possibility of using modern information technology to support the adoption of anti-crisis solutions in the enterprise. The Toolkit demonstrates use of information systems in the course of identifying factors and signs of crisis of the enterprise.
Key words: crisis management, information technology, fuzzy logic.
Gabayan, A. G., Permyakov Y. In
Information technologies in formation of new quality of personnel potential of civil servants
Abstract. The article analyzes the role of information technology in the formation and development of personnel potential of civil servants in today's realities. Examines the separate stages in the development of processes of Informatization of activity of civil servants. To identify trends and a vector of Informatization of personnel potential of public service employees.
Key words: human resources, Informatization, government employee.


457


Govorova K.V.
Features of automation of information activities on industrial enterprises Abstract. The article raises the problem of choosing the most appropriate
information system for industrial enterprises, provided that the first place is the automation of the processes of design and production. The paper compared the self-development and the purchase ready-made solution. Based on the analysis of different ready-made solutions and the experience of successful implementation, advice on selecting optimal ERP-system.
Key words: information systems, CRM-systems, ERP-system, automation, industrial enterprises, information technology.
Danilenko L.N.

Homo sapience in the information society
Abstract. The paper emphasizes new social trends and problems of individual adaptation to the technogenious structure of information-oriented society.
Key words: leisure, information, information society, the new economy, alienation, human-being.
Dоrgoushaova A. K., Matveeva L. G.
Information technology support systems the risk management of innovation projects at russian enterprises
Abstract. The article discusses the role and importance of effective risk management at the micro level in relation to the implemented by enterprises innovative projects. Describes a system of risk management of innovative projects.
Key words: risk management, information system, risk management.
Komarov O. E.
Monitoring of consumer satisfaction in the system of university management
Abstract. The article is an attempt to summarize the extensive experience of the author on the use of technology monitoring of consumer satisfaction in the management system of higher educational institution.
Key words: monitoring, customer satisfaction, management, institution, quality, educational services.
Koneva D.A.
State regulation of business activity with tax evasion (for example, through social monitoring "Vkontakte" network)
Abstract: Revealed the problem of increasing citizens engaged in entrepreneurial activities without registration of IP and, as a consequence, the problem of tax evasion. Spend the social networking analysis. Ways of realization of state regulation monitoring business activity. Obtained positive and negative aspects of online business influence on the Russian economy.



458


Key words: business, internet business, Vkontakte, monitoring, government regulation.
Kosenkova E. L., Gabayan, A. G.
Personnel, investment and information potential of the network infrastructure companies
Abstract. In the article the specificity of human resources management in network structures. Explains the relationship and interdependence of the processes of personnel development, investment and information capacities. Developed measures of informational support of processes of human resources management.
Key words: personnel potential, investment potential, informational potential, the network company.
Lachin J. V., Pasholikov M. A.
А single information space of industrial cluster as a risk management tool Abstract. The paper defines a conceptual view of the structural-functional
and software content EIPC, in which integrated subsystem of monitoring risk management.
Key words: uniform information space, clusters, risk, fuzzy logic.
Mavlioutov RR
On the question of increasing the financial literacy of Russian citizens as the direction of stimulating the development of small business
Abstract. The article describes the factors impeding the development of small business in Russia. A key factor in the lack of people recognized expertise in the first place - in the financial sector. A review of measures to improve the financial literacy of Russian citizens.

Key words: entrepreneurship, development, financial literacy, population
Markina S.O.
Optimization of information systems in organs of state and municipal authorities (on the example of the Administration of the Volgograd region)
Abstract. In the present work, we defined the role of information in the system of state and municipal management, the relevance of implementation of information systems in public authorities. We considered automated information systems used by the Executive authorities of the Volgograd region (information system of cartographic analysis, e-government, etc.), automated information system of maintenance that can be used in the bodies of local authority, noted the state and municipal services, the provision of which is (wholly or partly) in electronic form (electronic applications, "Electronic reception", etc.) and also a regional system of interdepartmental electronic interaction. We identified and described the problems of the operation of information systems in Executive authorities of the Volgograd region because of the recent introduction. Recommendations and measures for the optimization of operation of these




459


information systems and forelimination existing problems, failures and malfunctions were proposed.
Key words: automated information systems, the Administration of the Volgograd region, GIS KIAR, ERMS, e-government, information technology, the system of interdepartmental electronic interaction, cartographic analysis, public and municipal services, search engine, electronic documents.


Mahir Pradana
The usefulness of online platform to increase small medium enterprise (sme)’s performance (case study: Qlapa Indonesia)
Abstract. Every business, including SMEs should be ready in facing the globalization. For most SMEs in developing countries such as in Indonesia, the need to increase their performance comes in form of maximizing online platforms. This study was focused on the measure of one website that dedicates themselves in becoming a marketplace for handcrafted local products. The paper uses Technology Acceptance Model (TAM) as one theory that uses the theory approach behavior (behavioral theory) are widely used to assess the adoption process in information technology. TAM provides the basis to determine the effect of external factors on beliefs, attitudes, and goals of the users. The result shows that the website is keen enough in assisting local product lovers, but still low on popularity.
Keywords: E-Commerce; Local Business; Technology Acceptance; Information Society
Matveeva L. G., Molodtsov V. A.
It support of workflow in the process of interaction of divisions of the bank: the project approach
Abstract. The article discusses the development of the information-organizational support mechanism of interaction between separate divisions of the Bank. The factors influencing the effectiveness of the implementation of electronic document management. The introduction of tools to solve a range of additional tasks arising in the framework of internal project activities of a commercial Bank.
Key words: electronic document management, bank, information systems.
Pasholikova M. A.
Structural-functional content technology platform single information space of industrial enterprises
Abstract. The article explains the specific use of informacionnyh orologiai in the implementation of the model "short production" in the industry.
Keywords: yeline informacionnoe space, the integrated information system.




460


Permyakov Y. V.
Information competence of workers in the sphere of public administration as a characteristic of the quality of their potential
Abstract. The article analyses the skills requirements of employees in the public service in modern conditions of information society. The author's understanding of the category of information competence of a public servant.
Key words: competence, information competence, a government employee.


Puzyrnyj D. S., Chernova O. A.
Information technology tools for assessing the creditworthiness of the borrower
Abstract. This article discusses the information technology used in the assessment of the creditworthiness of the client. Examines the concept of creditworthiness. Analyzed various methods of credit assessment used in banks, as well as the sources of information used to calculate the solvency of the client. The authors raise the problem of imperfection of modern methods of credit rating. The purpose of this paper is to show the possibility of improvement of system of assessing the creditworthiness of individuals, thanks to modern information technology. It is concluded that in the modern financial situation, the choice of method of assessment of creditworthiness should take into account specific factors and conditions that determine not only the financial situation of the borrower, but also the socio-political situation in the country.
Key words: Solvency, information technology, banking, information system, solvency.
Pushkareva D.A, Murat E.P.
Automation marketing business processes of company Abstract. Adaptation to dynamic market changes and the choice of optimum
strategy of development become the Central problem of Russian enterprises in modern conditions. In this situation, information provision plays a fundamental role management subsystem. Monitoring and evaluation information about internal and external environment of the enterprise, the opportunities provided by the market, its threats are the basis for decisions not only in marketing but also in managing the entire production and business activities of the company. Because marketing information system (hereinafter – MIS) is not strictly technological, but is based primarily on personal interaction, intra-firm and inter-firm communications, its potential is determined not so much by technical possibilities of modern means of information as of a variety of factors. The problems of the methodology of the design and organization of functioning of the automated MIS to ensure sustainable and reliable operation of the enterprises in market conditions has not received sufficient attention. This is the relevance of this topic.
Key words: marketing information system, design.



461


Filimonova A. V., Murat E.P.
Electronic document management in banking: prospects, current problems Abstract. Organization of effective management information resources is
crucial for the banking sector. All credit institutions face the necessity of processing enormous amounts of information. This applies not only to financial and economic information that characterizes the relations between the Bank and its customers, but also management of documentation required for the managers and owners of the Bank for an objective assessment of the current state and prospects of development of the credit institution. The article is devoted to one of the actual and to date, the banking tasks – improvement of electronic document management systems. Analyzed the current state of electronic document management in banking, considers the prospects for the development and improvement of systems of electronic document management. Special attention is given to identifying issues related to the use of electronic document management systems when working with internal documents of credit organizations. On the basis of the conducted research the author suggests ways to resolve identified issues to the holistic operation of the banking system.
Key words: electronic document management systems, banking, banking document management.
Yarovaya A.E.
Information-technological support of public-private partnership in the power industry
Abstract. The article describes the role of information systems and technology in public-private partnership in the power industry and presents an overview of modern trends in information-technological support as well as development prospects of the power industry by means of public-private partnership on the basis of information technologies.
Key words: public-private partnership, power industry, investment project, information technology, enterprise information system.



462


Научное издание

Матвеева Людмила Григорьевна, Чернова Ольга Анатольевна и др.

ЭКОНОМИЧЕСКОЕ СТРАТЕГИРОВАНИЕ В НОВЫХ РЕАЛИЯХ:
МЕХАНИЗМЫ, ИНСТРУМЕНТЫ, ТЕХНОЛОГИИ

Печатается в авторской редакции

Компьютерная верстка Катаев В.П.



ЛР № 020565 от 23 июня 1997 г.

Подписано к печати 15.05. 2016 г.

Формат 60х841/8.

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Издательство Технологического института Южного федерального университета ГСП 17А, Таганрог, 28, Некрасовский, 44
Типография Технологического института Южного федерального университета
ГСП 17А, Таганрог, 28, Энгельса, 1




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