Учебно-методический комплекс дисциплины «Деловое общение»
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| application | Any program designed to perform a specific function directly for the user. Microsoft Word, Outlook or Adobe Photoshop are examples of application programs. |
| browser | A program or tool such as Internet Explorer, Mozilla Firefox or Google that enables you to browse or surf the World Wide Web and view internet sites. |
| bug | A defect or fault in a program that prevents it from working correctly. Bugs are caused by mistakes or errors made by those who write the program. |
| cache | A sort of fast memory used for temporary storage of recently accessed web pages, which enables the browser to display them more quickly on the next visit. |
| cookies | Small piece of information on the times and dates you have visited web sites. A web server can temporarily store this information within your browser. The main purpose is to identify users and possibly prepare customized web pages for them. |
| crash | What happens when a program or the entire operating system, unexpectedly stops working. |
| cursor | A blinking symbol on the screen that shows where any new text will next be entered. |
| driver | A special program which enables a computer to work with a particular piece of hardware such as a printer. |
| e-business | Business done over the internet or any internet-based network. |
| | Electronic mail: messages sent from one computer to another over the internet. |
| FAQ | Frequently Asked Questions. |
| firewall | Specialized hardware or software designed to prevent unauthorized access into or out of a computer or network. |
| font | A particular kind of lettering (e.g. Arial, Verdana, etc.) |
| hardware | The physical equipment or touchable parts of a computer system (the CPU (central processing unit), monitor, keyboard, mouse, external speakers, scanner the printer, etc.) |
| hit | A visit to a website. |
| home page | The main page or opening page of a website. It usually contains links to other pages. |
| login | Process by which a user enters a name and password to access a computer. |
| Employment | |
| assessment | Evaluation of one's abilities |
| background | Education - qualifications - experience |
| bonus | Additional payment to an employee as an incentive or reward |
| curriculum vitae | Summary of one's education and experience to date; resume |
| dismiss | Discharge from employment (to fire, to sack, to let go) |
| employee | Person who works for a firm or company |
| employer | Person or firm who employs people. |
| fire | To dismiss from a job. |
| fringe benefits | Advantages offered in addition to salary (life insurance, retirement scheme, company car, etc.). Also called 'perks', abbreviation for 'perquisites'. |
| hire | Employ or take on personnel in a company. . |
| interview | Oral examination of a candidate for employment |
| make redundant | Dismiss for economic reasons. |
| maternity leave | Period of absence for a female employee when having a baby. |
| notice | Advance warning of intention to leave one's job - to give or hand in one's resignation |
| personnel | People who work for a firm or company (employees).. |
| personnel officer | Manager responsible for recruitment, training and welfare of personnel (employees). |
| promotion | Advancement in rank or position in a company. |
| prospects | Opportunities for success or promotion in a career. |
| recruit . | Look for and hire personnel . |
| resign | Leave a job voluntarily |
| retire | Leave employment because of age |
| sick leave | Absence because of illness - to be on sick leave. |
| staff | People who work for a firm or department; employees. |
| strength | Strong characteristic or particular ability. |
| strike | To go on strike : to stop working in protest against something |
| take on | Employ or hire. |
| trainee | Person being trained for a job e.g. a trainee salesman. |
| training course | A course of study to prepare for a job e.g. a computer course. |
| unemployment benefits | Payments made by the state to an unemployed person. |
| vacancy | A position to be filled. |
| Marketing - Sales | |
| after sales service | Service that continues after the sale of a product (maintenance, etc.) |
| agent | Person or company that acts for another and provides a specified service. |
| B2B e-commerce | Business to business e-commerce: use of commercial networks, online product calatogues and other online resources to obtain better prices and reach new customers. |
| B2C e-commerce | Business to consumer e-commerce: online sale of goods and services directly to consumers. |
| benchmarking | Comparing one's products to those of competitors in order to improve quality and performance. |
| buyer | 1) Any person who makes a purchase. 2) A person employed to choose and buy stock for a company. |
| cash refund offer | Offer to pay back part of the purchase price of a product to customers who send a "proof of purchase" to the manufacturer. |
| chain store | Two or more shops or outlets that have the same owner and sell similar lines of merchandise. |
| client | A person who buys services or advice from a lawyer, an accountant or other professional. |
| close | Finalise a sale or deal. |
| convenience store | Small shop located near a residential area that opens long hours, seven days a week. |
| coupon | Certificate that gives customers a saving when they purchase a specific product. |
| deal | A business transaction. |
| department store | A large shop or store that carries a wide variety of product lines. |
| direct investment | Entering a foreign market by setting up assembly or manufacturing facilities in that country. |
| discount | A reduction in price. |
| e-commerce | Buying and selling by electronic means, primarily on the internet |
| e-marketing | Promotion of products and services over the internet. |
| extranet | Network that connects a company with its suppliers and distributors |
| follow-up | Maintain contact after the sale to ensure customer satisfaction. |
| franchise | Association between a manufacturer or wholesaler (franchiser) and an independent business person (franchisee) who buys the right to own and operate a unit in the franchise system. |
| guarantee | A promise that product will be repaired or replaced if faulty. |
| intranet | A network that connects people to each other within a company. |
| joint venture | A way of entering a foreign market by joining with a foreign company to manufacture or market a product or service. |
| market leader. | The company with the largest market share in an industry |
| mark up | Percentage of the price added to the cost to reach a selling price. |
| opinion leader | Person with a reference, who, because of competence, knowledge, or other characteristics, exerts influence on others. |
| packaging | Designing and producing the container or wrapper for a product. |
| product line | A group of products that are closely related.. |
| prospect | A potential customer |
| representative | A person who represents and sells for a company. |
| retail | To sell in small quantities, as in a shop, directly to customers. |
| shopping centre | Group of shops developed and managed as a unit. |
| telephone marketing | Using the telephone to sell directly to customers. |
| trade fair | An exhibition at which companies in a specific industry can show or demonstrate their products. |
| viral marketing | The internet version of word-of-mouth marketing - email messages that customers pass on to friends. |
| wholesale | To sell goods and services to those buying for resale (e.g. a shop) or for business use. |
| Meetings | |
| A.G.M. | Annual General Meeting |
| absentee | Person not at the meeting, not present. |
| agenda | Written list of points to be discussed at a meeting. |
| alternative | Choice of two or more possibilities. |
| attendee | Participant or person attending a meeting. |
| ballot | System of secret voting; voters place their ballot-papers in a ballot-box; |
| casting vote | Deciding vote, usually by the Chairman, when votes are in equal number. |
| chariman / chairperson | The person who conducts the meeting. |
| clarify | Make something clearer by giving more information. |
| conference | Formal meeting for discussion or exchange of views. |
| conference call | Telephone call between three or more people in different places. |
| consensus | General agreement. |
| deadline | Future date at which something must be done. |
| decision | Reach a conclusion or resolution concerning future action. |
| i-conference | A meeting or discussion between two or more people via the internet |
| interrupt | Stop a person who is speaking in order to say or do something |
| item | A separate point for discussion on an agenda. |
| main point | What is most essential. |
| minutes | A written summary of the proceedings at a meeting. |
| objective | What is aimed at, what one wants to achieve or obtain. |
| point out | Draw attention to something e.g. point out an increase in demand. |
| proposal | A course of action put forward for consideration; to make a proposal. |
| proxy vote | A vote cast by one person for another. |
| recommend | Advise a course of action; make a recommendation. |
| show of hands | Raised hands to express agreement or disagreement in a vote. |
| summary | A brief statement of the main points. |
| task | A piece of work to be done; to assign a task to someone |
| unanimous | In complete agreement. |
| video conference | Conference linking people in different locations by satellite, TV, etc. |
| vote | Express one's agreement or disagreement; to cast a vote. |
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