Word/Word combination
|
Meaning
|
Abbreviations and Acronyms
|
@
|
at (e.g. @ the price of 50$)
|
a/c
|
account
|
AGM
|
annual general meeting
|
a.m.
|
ante meridiem (before noon)
|
a/o
|
account of (on behalf of)
|
AOB
|
any other business (item on a meeting agenda)
|
ASAP
|
as soon as possible
|
ATM
|
automated teller machine (cash dispenser)
|
attn
|
for the attention of
|
approx
|
approximately
|
cc
|
copy to
|
CEO
|
chief executive officer
|
c/o
|
care of (on letters: at the address of)
|
Co
|
company
|
cm
|
centimetre
|
COD
|
cash on delivery
|
dept
|
department
|
DVC
|
digital video conference
|
e.g.
|
exempli gratia (for example)
|
EGM
|
extraordinary general meeting
|
ETA
|
estimated time of arrival
|
etc
|
et caetera (and so on)
|
GDP
|
gross domestic product
|
GNP
|
gross national product
|
GMT
|
Greenwich mean time (time in London)
|
i.e.
|
id est (meaning : 'that is')
|
Inc
|
incorporated
|
IOU
|
I owe you
|
IPO
|
initial public offer
|
Jr
|
junior
|
K
|
thousand
|
lb
|
pound (weight)
|
£
|
pound (money/currency)
|
e.g.
|
exempli gratia (for example)
|
Ltd
|
limited
|
mo
|
month
|
N/A
|
not applicable/ not available
|
NB
|
Nota Bene (it is important to note)
|
no
|
number
|
PA
|
personal assistant
|
p.a.
|
per annum (per year)
|
Plc
|
public limited company
|
pls
|
please
|
p.m.
|
post meridiem (after noon)
|
p.p.
|
per pro (used before signing in a person's absence)
|
PR
|
public relations
|
p.s.
|
post scriptum
|
PTO
|
please turn over
|
p.w.
|
per week
|
qty
|
quantity
|
R & D
|
research and development
|
re
|
with reference to
|
ROI
|
return on investment
|
RSVP
|
repondez s'il vous plait (please reply)
|
s.a.e.
|
stamped addressed envelope
|
VAT
|
value added tax
|
VIP
|
very important person
|
Advertising
|
advertisement
|
Item of publicity to promote a product or service in newspapers, magazines, on TV, etc.
|
advertising agency
|
Marketing services firm that assists companies in planning advertisements.
|
AIDA
|
Attention, Interest, Desire, Action - the aim of all advertising
|
benefit
|
Advantage of a product or service.
|
billboard
|
Signboard for advertising posters.
|
broadsheet
|
Newspaper printed in a large format.
|
campaign
|
Organized course or plan of action.
|
circulation
|
Average number of copies of newspapers or magazines sold over a period of time.
|
classified ads
|
Small advertisements in newspapers or magazines, divided into categories.
|
commercial
|
Advertisement on radio or television.
|
coupon
|
Part of a printed advertisement to be used to order goods or samples.
|
direct mail
|
Advertisement sent by post to prospective customers.
|
double-page spread
|
Advertisement printed across two pages in a newspaper or magazine.
|
editing
|
Reviewing or rewriting in order to make suitable for publication.
|
eye-catcher
|
Something that particularly attracts one's attention.
|
features
|
Special characteristics of a product.
|
generic advertising
|
Advertising for a whole sector, such as tourism, rather than a specific product. .
|
hoarding
|
Wooden structure or signboard, used to carry advertisements
|
hype
|
Excessive or intensive publicity; exaggerated claims made in advertising.
|
jingle
|
Catchy tune, with a short simple rhyme, used to promote a product.
|
key words
|
Informative words chosen to indicate the content of a document.
|
launch
|
To start an action in order to introduce something (e.g. a new product).
|
mailshot
|
Piece of advertising material sent to potential customers by post.
|
mass media
|
The main means of mass communication (newspapers, TV and radio).
|
plug
|
Favourable publicity in the media for a commercial product (e.g. a book).
|
poster
|
Large sheet of paper used in advertising.
|
prime time
|
Hours on radio and TV with the largest audience, usually the evening.
|
promote
|
Use advertising and publicity to try to increase sales of a product
|
roadside signs
|
Large panels along roads and motorways used for outdoor advertising.
|
slogan
|
Phrase used to advertise a product, or to identify a company or organization.
|
slot
|
Specific time in a broadcasting schedule allotted for a commercial.
|
soundbite
|
Short extract from a recorded interview or speech
|
spam
|
Unsolicited advertising sent through the internet as an email message.
|
Banking
|
A.T.M.
|
Automated Teller Machine; cash dispenser
|
banknote/bill
|
Piece of paper money
|
borrow
|
Obtain money which must be returned.
|
broke (to be)
|
To have no money.
|
budget
|
Amount of money available or needed for a specific use
|
cash
|
Coins or bank notes (not cheques); actual money paid, not credit.
|
cash dispenser
|
Automatic machine from which a bank customer can withdraw money.
|
cashier
|
A person dealing with cash transactions in a bank, shop, etc.
|
cheque / check
|
Written order to a pay the stated amount from one's account.
|
coin
|
A piece of metal used as money.
|
currency
|
The money used in a country
|
debt
|
Money owed by one person (company) to another.
|
deposit
|
Sum or money payable as a first instalment on a purchase; money placed in an account in a bank.
|
donate
|
Give money, especially to charity; make a donation.
|
exchange rate
|
The rate at which one currency can be exchanged for another.
|
fee
|
Payment made to a professional person (doctor, lawyer, etc.).
|
interest
|
Money paid for borrowing or investing money.
|
invest
|
To put money into a business, property, etc. in order to earn interest or profit.
|
legal tender
|
Currency that cannot legally be refused as payment.
|
lend
|
Give or allow the use of money which must be returned, usually with interest.
|
loan
|
Sum of money to be returned with interest.
|
owe
|
To be in debt to someone; to owe money to somebody.
|
petty cash
|
Small amount of cash available for everyday expenses.
|
receipt
|
Written statement that money has been paid.
|
refund
|
Pay back money received; reimburse.
|
tip
|
Small sum of money given to a waiter, taxi driver, etc.; also a verb, e.g. to tip a waiter
Practical advice, e.g. tips for businesspeople
|
withdraw
|
Take money from a bank account.
|
Computers
|
adware
|
A software application which displays unwanted pop-up advertisements on your computer while in use. Adware is often installed at the same time as free software or shareware.
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