Методические указания по выполнению контрольных работ №1, 2 Для самостоятельной работы студентов-заочников

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Название	Методические указания по выполнению контрольных работ №1, 2 Для самостоятельной работы студентов-заочников
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Тип	Методические указания

1 2 3 4

Participle 1 и Participle 2 и укажите, является ли оно определением, обстоятельством или частью глагола-сказуемого. Переведите предложения на русский язык.

1. When drawing up a contract for the sale of goods, it is necessary to give a detailed description of the goods.

2. Signing the letter the manager asked the secretary to send it off at once.

3. Games and competitions are becoming commonplace in promoting sales of a product or service.

Прочитайте и устно переведите на русский язык весь текст. Письменно переведите абзацы 1,3.

The UK Economy

1. In the UK, the primary sector is made up of farming and energy-related activities. Farming is very mechanized and uses a lot of machinery, producing about 60% of food needs although it employs only 1% of workforce. But many small farms are no longer profitable on global markets with low-cost world producers.

2. Primary energy accounts for about 10% of GDP, one of the highest figures for a developed economy. The UK also has important reserves of oil, gas, and coal. However, this sector is now declining and oil and gas production will fall sharply in the next ten years, making the economy dependent on foreign imports of energy.

3. The secondary sector has continued to suffer from the decline of old heavy industries, like steel, and the closing of mass manufacturing like the car industry. This has created big job losses especially in the north. Despite government support, the sector has decreased from 20% to 15% of GDP over the past twenty years.

4. By contrast, the service sector is booming, benefiting from its highly qualified workforce and the concentration of expertise in the south –east. It now represents over 70% of the total economy with financial services, computing and marketing contributing 30% to GDP. But the success is very dependent on financial markets, and the recent growth has put great pressure on road and retail infrastructure in the south east.

VII. Определите являются ли приведенные ниже утверждения:

a) истинными (true)

b) ложными (false)

c) в тексте нет информации (no information)

The energy sector is booming
The service sector is very developed. However it is very dependent on financial markets.
Future growth will be limited in the short to medium-term.

Занесите свои ответы в таблицу:

1	2	3

Прочитайте абзац 1 и письменно ответьте на вопрос:

What are the key industries in the UK primary sector?

Вариант 5

Переведите письменно существительные (1-10). Выберете определения (a-j), соответствующие существительным.

1. consumer	a) the exchange of a commodity for money
2. generation	b) the act of making something smaller in size or amount
3. demand	c) a business organization created under a government charter
4. product	d) a group of people of similar age
5. competition	e) what remains after the costs of doing business
6. firm	f) the rivalry among buyers and sellers in the purchase and sale of resources and products
7. profit	g) anyone who uses goods and/or services
8. sale	h) a small organization which sells or produces something
9. corporation	i) the good or service one receives in an exchange
10. reduction	j) a consumer’s willingness and ability to buy a product or service

Занесите свои ответы в таблицу:

1	2	3	4	5	6	7	8	9	10

II. В следующих предложениях подчеркните определения, выраженные именем существительным, и переведите эти предложения на русский язык.

1. During the mid-eighties, the USA had a large trade deficit with European Union.

2. Greater Manchester is one of the world’s most compact and crowded metropolitan areas.

3. The paper and printing industry is stable, reflecting Manchester’s status as the second centre of newspaper production in England.

III. a) Выполните КОПР № 2, 4.

b) В следующих предложениях подчеркните глагол-сказуемое, определите его видо-временную форму и залог. Переведите предложения на русский язык.

1. Heavy damage from aerial bombing during World War II brought the greatest setback in the history of modern London.

2. Contracts between local purchasing organizations and peasant householders are signed before the agricultural season begins.

3. In different parts of the world many different commodities have served as money.

IV. В следующих предложениях подчеркните модальный глагол или его эквивалент. Переведите предложения на русский язык.

1. Any Western firm is interested only in selling what it has to offer.

2. Similar processes were to be observed in the petroleum sphere.

3. The House of Lords may delay certain Bills, but cannot finally Veto them.

V. В следующих предложениях подчеркните Participle 1 и Participle 2. Переведите предложения на русский язык.

1. By the late 1970s farmers were convinced that inflation and continued growth in exports would keep prices rising.

2. The company can buy a sizable share of stock and offer it to the victim, depending on who pays more.

3. Taking into consideration the expanded changes in price, the total turnover of raw materials will increase.

VI. Прочитайте и устно переведите на русский язык весь текст. Перепишите и письменно переведите абзацы 1, 2.

Forces Affecting Modern Marketing

1. An important influence in marketing theory is the continuous and rapid change in consumer interests and desires. Consumers today are more sophisticated than those of past generations. They attend school for much longer; they are exposed to newspapers, magazines, movies, radio, television, and travel; and they have much greater interaction with other people. Their demands are more exacting. "Positioning" the product that is, determining the exact segment of the population, and then developing a marketing campaign to enhance the product's image to fit that particular segment requires great care and planning.

2. Competition also has sharply intensified, as the number of firms engaged in producing similar products has increased. Each firm tries to differentiate its products from those of its competitors. Profit margins, meaning the profit percentages made by a business per dollar of sales, are constantly being lessened. While costs continue to rise, competition tends to keep prices down. The result is a narrowing spread between costs and selling prices, and an increase in a business sales volume is necessary to maintain or increase profit.

3. Ecological concerns have also affected product design and marketing, especially as the expense of product modification has increased the retail cost. Such forces, which have added to the friction between producer and consumer, must be understood by the marketer and integrated into a sound marketing program.

4. Even the way a firm handles itself in public life, that is, how it reacts to social and political issues, has become significant. The public's dissatisfaction with the actions and attitudes of a firm has sometimes led to a reduction in sales; consumer enthusiasm, generated by a firm's intentional establishment of a good public image or public relations, has led to increased sales.

VII. Определите, являются ли приведенные ниже утверждения (1, 2, 3):

а) истинными (true)

б) ложными (false)

в) в тексте нет информации (no information)

1. "Positioning" the product - that is, the insistence on reputable products and services by consumer groups.

2. The public’s dissatisfaction with the actions of a firm has led to a reduction in sales.

3. Markets tend to be segmented as each group calls for products suited to its tastes.

Занесите свои ответы в таблицу:

1	2	3

VIII. Прочитайте абзац 3 и ответьте письменно на следующий вопрос:

What must be integrated into a sound marketing program?

Контрольная работа №2

Вариант 1

Переведите письменно существительные (1 - 10). Выберите определения (a – j), соответствующие существительным.

1) agreement a) an amount of money that must be paid

2) reduction b) a person, bank, or company that you owe money to

3) creditor c) the amount of money that something is worth

4) value d) a decrease in the size, price or amount of smth.

5) loan e) an arrangement or promise to do something made by two or more people, companies, organizations, etc.

6) payment f) an amount of money that you borrow from a bank

7) investor g) the money that is available to an organization or person

8) cut h) help, such as money or food, given by an organization or government to a country or people in a difficult situation

9) aid i) a reduction in the size or amount of something

10) budget j) someone who gives money to a company, business or bank in order to get a profit.

Занесите свои ответы в таблицу:

1	2	3	4	5	6	7	8	9	10

II. Вставьте в каждое предложение подходящее по смыслу пропущенное слово:

market leader, rules, delivery, online shopping, department, boost

Many people use the web for _________ or banking.
In formal situations it’s a good idea to follow standard _________ when making new contacts.
A company that has the biggest sales or the best selling product in the market is the _______.
The company hopes that its new strategy will give sales a _________.
Some retailers have found it difficult to guarantee _________ times: goods may arrive late.
A ________ is a part of company where people do a particular kind of work.

III. a) Выполните КОПР № 3, 5.

b) В следующих предложениях подчеркните глагол-сказуемое, определите его видовременную форму и залог. Переведите предложения на русский язык.

1. The market for digital cameras was researched last year and the findings are reported in the Survey.

2. Prices have fallen in the food business, because of advances in distribution technology.

3. The car business has a serious problem: it is producing too many cars.

IV. a) Выполните КОПР № 1.

b) В следующих предложениях подчеркните герундий и инфинитив. Переведите предложения на русский язык.

American consumers cannot keep spending more than they earn.
Tracing the complex flows of funds is often difficult.

3. Congress failed to approve proposal that the two countries would have normalized trade relations.

V. Прочитайте и устно переведите на русский язык весь текст.

European Ministers Agree to Loan Greece

1. European finance ministers agreed to loan Greece about one hundred seventy-two billion dollars this week at a meeting in Brussels. Luxembourg's Prime Minister announced the agreement: “After a meeting of at least thirteen or fourteen hours, we have reached a far-reaching agreement on Greece’s new program and private sector involvement that will lead to a very significant debt reduction for Greece.”

2. Under the plan, Greece’s private creditors will lose more than half of the face value of their investments. The agreement also means the country will receive its second financial rescue in less than two years. The new loans will likely let the Greek government make a nineteen billion dollar payment on its debt. Now, Greece must negotiate the terms of its loans with individual banks and other investors. But these creditors will have to hurry. Greece can dictate its own terms once it reaches agreement with two thirds of its creditors. Not everyone believes Greece will be able to repay its loans. The Fitch financial services company cut the credit rating of Greece. Fitch said, it remains "highly likely" that the country will fail to meet its financial responsibilities.

3. The Greek parliament has agreed to the idea of spending and job cuts demanded by the European Union and the International Monetary Fund. Parliament must now pass all seventy-nine measures included in a reform plan before getting the rescue loans. Prime Minister Lucas Papademos has said his country has a lot of work to do before it can receive new aid.

4. At the same time, protests continue in Greece over budget-cutting measures. Many Greeks say they have sacrificed enough. But Greece’s EU neighbors are unlikely to release new loans until the budget cuts are in place. The head of the EU delegation to the United States told that the union has learned from the crisis. “We learned a lot about the means that we need to deal with emergency situations. We didn’t have them before. We learned that our governance system was not yet at the right level, and we are in fact changing a lot. There is a lot being changed”.

VI. Определите, являются ли приведенные ниже утверждения (1, 2, 3):

истинными (true)
ложными (false)
в тексте нет информации (no information)

1. The country will receive its second financial rescue in less than five years.

2. Greece can dictate its terms when it reaches agreement with France and Germany.

3. Private creditors will lose more than half of the value of their investments.

Занесите свои ответы в таблицу:

1	2	3

VII. Прочитайте абзац и ответьте письменно на вопрос:

What did the Fitch financial services company cut?

Вариант 2

I. Переведите письменно существительные (1 – 10). Выберите определения (а – j), соответствующие существительным:

1) bid a) a building used for worship in some religions
2) auction b) used in homes or relating to homes
3) property c) someone who buys goods and uses services
4) lease d) objects produced for sale
5) sale e) more than is needed
6) goods f) an offer or proposal of a price
7) surplus g) buying and selling of property through open public

bidding
8) consumer h) something owned, a possession
9) household i) the process of selling goods and services for money
10) temple j) a legal contract granting use of property for a specified

period of time in exchange for a specified rent

Занесите свои ответы в таблицу:

1	2	3	4	5	6	7	8	9	10

II. Вставьте в каждое предложение подходящее по смыслу пропущенное слово:

employees, sales, salary, product, production, cash

1) There are over 9 million teenagers in Вritain and they are the most powerful group of __________

2) Jane finds it difficult to survive on such a low__________

3) How do you pay for things you buy: in__________, by cheque or by credit card?

4) If we don’t get another order soon , we’ll have to cut _________and maybe close a factory.

5) One way to inform people about your __________is to advertise it on TV.

6) And you get a special bonus if the company’s _________ go up by more than 15 per cent in the year.

III. a) Выполните КОПР № 3, 5.

b) В следующих предложениях подчеркните глагол-сказуемое, определите его видовременную форму и залог. Переведите предложения на русский язык.

Unemployment benefits have been given to those who are out of work.
The company has been dealing in car sales for many years.
Вefore John celebrated his 26^th birthday, he had started his own company.

IV. а) Выполните КОПР №1.

b) В следующих предложениях подчеркните герундий и инфинитив. Переведите предложения на русский язык.

Consumer spending is seventy percent of the economic activity in the United States.
Commercial properties face two serious problems: falling prices and refinancing.
After the recession jobs have continued to disappear, though at slower rates.

V. Прочитайте и устно переведите на русский язык весь текст.

Перепишите и письменно переведите абзацы 3, 4.

Auction History

The word “auction” is derived from the Latin augere which means “to increase” or “augment”. In an auction each consumer makes a bid for the product, and the highest bid wins. The exact date and time that auctions were first organized is not exactly known. Historians agree on one thing - auctions have been around for a very long time.
In the 5^th century, the Greeks held auctions to sell women for the purpose of marriage. The Romans were the first to organize sales of goods at auction. The Chinese used auctions to sell surplus property to raise money for their religious leaders and temples.
The Вritish organized regular auctions of books and art in the 1600’s. In some parts of England during the 17^th and 18^th centuries “auction by candle” was used for the sale of goods and leasehold. This auction began by lighting a candle after which bids were offered in ascending order until the candle burnt out. The high bid won the auction. In the late 17^th century auctions came to be held in coffeehouses and taverns throughout London. Such auctions were held daily, and catalogues were printed. In the early 18^th century the great auction houses were created: Sotheby’s and Christie’s. English auction is also known as an open ascending price auction. This type of auction is the most common form of auction in use today.
Over the years auctioneering has been progressing and changing, and today it remains more popular than ever. Mostly everything can be sold by auction: antiques, household items, automobiles, land, livestock, designer clothes, etc. Auctioning is becoming more and more common on the World Wide Web, and auctioning websites have become very big business.

VI. Определите, являются ли приведенные ниже утверждения:
a) истинными (true)

b) ложными (false)

c) в тексте нет информации (no information)

The Greeks were the first to organize sales of goods at auction.
In Вabylon auctions of women for marriage were held annually.
Women were auctioned for marriage in the 5^th century.

Занесите свои ответы в таблицу:

1	2	3

VII. Прочитайте абзац 2 и ответьте письменно на вопрос:

Who used auctions to sell surplus property to collect money for their leaders?

Вариант 3

I. Переведите письменно существительные (1-10). Выберите определения (a-j), соответствующие этим существительным:

1. audit a) a formal written document that is a record of

an agreement, especially one relating to a property

2. benefit b) an official examination of a person’s or organization’s

accounts by an expert

3. deed c) the buying and selling of goods and services

4. commerce d) a good effect or advantage that something has,

for example a product or service

5. labour e) a sudden large increase in the number or amount

of something

6. earnings f) the money that a person receives for the work in

a particular period of time

7. leap g) work involving a lot of physical or mental effort

8. merger h) knowledge or skill gained from doing a particular job

9. improvement i) an occasion when two or more companies,

organizations etc join together to form a larger

company

10. experience j) the act or state of getting better

Занесите свои ответы в таблицу:

1	2	3	4	5	6	7	8	9	10

II. Вставьте в каждое предложение подходящее по смыслу пропущенное слово:

a list, balance, credit, return, share, staff

1. The ________sheet of a company is worked out from the final accounts.

2. Can you give me ________ of current prices?

3. This company will not accept unconfirmed letters of ________

4. Shareholders were offered 18 pence per ________

5. They retired eight members of ________ but didn’t replace them.

6. You can expect a 15% _________on this sum.

III. a) Выполните КОПР № 3,5.

b) В следующих предложениях подчеркните глагол-сказуемое, определите его видовременную форму и залог. Переведите предложения на русский язык.

1. Figures show that unemployment has been growing since 1990s.

2. Proposals have been put forward for increasing worker mobility.

3. Experts have been warning of the bankruptcy since the company was founded.

IV. a) Выполните КОПР № 1.

b) В следующих предложениях подчеркните герундий и инфинитив. Переведите предложения на русский язык.

1. The two carmakers hope to achieve savings of 5% on common projects.

2. American corporations begin to offer entire packages of services.

3. After some hard talking officials decided to take part in a meeting in Geneva.

V. Прочитайте и устно переведите на русский язык весь текст. Перепишите и письменно переведите абзацы 1, 3.

Takeovers, Mergers and Buyouts

1. Successful companies have to find ways of using their profits. Sometimes they develop new products or services, perhaps to diversify and enter new markets, but sometimes it is easier to take over other companies with existing products and customers. Acquiring a competitor in the same field of activity (horizontal integration) gives a company a larger market share and reduces competition. Companies can also acquire businesses involved in other parts of their supply chain.

2. One way to acquire part-ownership of a company is a raid, which involves buying as many of a company’s stocks as possible on the stock market. Because this increases demand, the stock price will immediately rise. A raid is unlikely to result in the acquisition of a controlling interest. More often, a company will launch a takeover bid. If the board of directors of a company agrees to a takeover, it is a friendly bid. If the company doesn’t want to be taken over, it is a hostile bid.

3. Takeovers can lead to the formation of large conglomerates, which can lead to a contrary phenomenon: leveraged buyouts. Buyouts occur when financiers consider that a conglomerate has not achieved synergy but has become inefficient, as a result it is undervalued on the stock market. In other words, the conglomerate’s market capitalization is lower than the value of its total assets.

VI. Определите, является ли утверждение:

a) истинным (true)

b) ложным (false)

c) в тексте нет информации (no information)

1. Successful companies don’t have to find ways of using their profits.

2. Takeovers can lead to the formation of large conglomerates.

3. Companies are encouraged to take over other companies by investment bank.

Занесите свои ответы в таблицу:

1	2	3

VII. Прочитайте абзац 2 и ответьте на следующий вопрос:

What is a raid?

Вариант 4

I. Переведите письменно существительные (1 - 10). Выберите определения (a – j), соответствующие существительным.

1. budget	a) a general direction in which situation is changing or developing
2. brand	b) the ability to do something well
3. IPO (initial public offering)	c) a person or a company that somebody owes money to
4. save	d) a decrease in amount, number, etc.
5. trend	e) the reason why somebody does something or behaves in particular way
6. skill	f) the act of a company selling its own shares on the stock market for the first time
7. motivation	g) a set of products of a particular type that are made or sold by a company
8. creditor	h) to keep money instead of spending it, especially by putting it in a bank account
9. fall	i) the amount of money that is available to a person or an organization and a plan of how it will be spent over a period of time.
10.product line	j) a name given to a product by the company that makes it, especially a trademark

Занесите свои ответы в таблицу:

1	2	3	4	5	6	7	8	9	10

II. Вставьте в каждое предложение подходящее по смыслу пропущенное слово:

brand, communication, accounts, invested, slogan, sum

Monthly salaries of our staff go directly into their_________
This type of coffee is the ________ leader.
Last month they started their advertising campaign with the new corporate_________
New technologies make global__________ easier.
He_______ most of his savings in the Stock Exchange.
My cash_________ was 300$.

III. а) Выполните КОПР № 3, 5.

b) В следующих предложениях подчеркните глагол-сказуемое, определите его видовременную форму и залог. Переведите предложения на русский язык.

1. Before John celebrated his 26^th birthday, he had started his own company.

2. The world’s leading gas and oil exporter has become one of the most attractive markets in the world.

3. The company has been dealing in car sales for many years.

IV. a) Выполните КОПР № 1.

b) В следующих предложениях подчеркните герундий и инфинитив. Переведите предложения на русский язык.

1. Banks are interested in keeping most of their money in circulation so that it should bring them profit.

2. In 1913 H. Ford began to use assembly-line techniques in his plant.

3. Many countries in Asia have an absolute advantage in manufacturing electronic goods.

V. Прочитайте и устно переведите текст. Письменно переведите абзацы 1,2.

1 2 3 4

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