Методические указания по выполнению контрольных работ №1, 2 Для самостоятельной работы студентов-заочников

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Название	Методические указания по выполнению контрольных работ №1, 2 Для самостоятельной работы студентов-заочников
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Тип	Методические указания

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Participle 1 и Participle 2 Переведите предложения на русский язык.

1. To end the contract, one month’s written notice (by post not e-mail) is required.

2. Politeness can help to improve the working environment for people in the same office.

3. Job applications are examined and the best candidates are interviewed.

VI. Прочитайте и устно переведите на русский язык весь текст.

What Type of Economic System Does Brazil Have?

1. Brazil is the largest country in South America, and its economy dwarfs that of other South American nations. Like many nations of the world, Brazil operates a mixed economy that includes characteristics of market-based capitalism, as well as socialist planning. Brazil has a growing mixed economy.

2. The mixed economy of Brazil includes large agricultural, manufacturing and mining sectors. Although some industries, such as railroads and utilities, have been privatized, the government owns large stakes in other industries.

The Brazilian government owns more than 50 percent of Petrobras, the country's largest energy company.

3. Once burdened by high inflation in the 1980s, Brazil has asserted itself in the global economy. The CIA World Factbook reported that the country ran record trade surpluses from 2003 to 2007.

In 2008, the gross domestic product (GDP) of the Brazilian economy was an estimated $2 trillion (in U.S. dollars), making it the 10th-largest in the world.

4. Privatization efforts by the Brazilian government in the 1990s brought a wave of investment from the United States and Europe, which contributed to robust economic growth over the past decade. In addition, prudent monetary and fiscal policy measures shielded Brazil from the worst of the global financial crisis of 2008, according to the U.S. State Department.

Despite Brazil's economic progress, widespread poverty and government corruption remain problems.

VII. Определите, являются ли приведенные ниже утверждения (1, 2, 3)

истинными (true)
ложными (false)
в тексте нет информации (no information)

1. Brazil operates a free-market economy.

2. Some industries have been privatized in Brazil.

3. The government owns large stakes in coal mining sector.

Занесите свои ответы в таблицу:

1	2	3

VIII. Прочитайте абзац 4 и ответьте письменно на следующий вопрос:

What did privatization efforts by the Brazilian government contribute to?

Вариант 2

I. Переведите письменно существительные (1 - 10). Выберите определения (a – j), соответствующие существительным:
1) brand a) association of two or more persons

that conduct a business for profit as co-

owners

2) trademark b) a large company or business organization

3) salesman c) a piece of clothing

4) cash d) the making of goods available for use
5) trade e) someone whose business is to provide

goods and services to another company

6) supplier f) the business of buying and selling goods

or services

7) production g) money in the form of notes and coins

8) garment h) someone whose job is to help customers

and sell things in a shop
9) corporation i) anything that distinguishes a company’s

product from other similar products
10) partnership j) a name or design belonging to a particular

company, used on its products

Занесите свои ответы в таблицу:

1	2	3	4	5	6	7	8	9	10

II. В следующих предложениях подчеркните определения, выраженные именем существительным, и переведите эти предложения на русский язык.

The American Henry Ford gave two things to the world – affordable motor cars and the production line.
There are several ways to measure how developed a country is: life expectancy, education level and real income of the population.
We want to increase our market share in Spain.

III. a) Выполните КОПР № 2, 4.

b) В следующих предложениях подчеркните глагол-сказуемое, определите его видо-временную форму и залог. Переведите предложения на русский язык.

Many expensive designer clothes are now manufactured cheaply in Asia.
We are looking for a more economical way of heating our offices.
Some companies have found ways to work in a bilingual market.

IV. В следующих предложениях подчеркните модальный глагол или его эквивалент. Переведите предложения на русский язык.

We have to restructure our company if we want to survive.
Governments can change employment and business laws to make the market more competitive.
Tax on harmful products like tobacco and alcohol should discourage people from consuming them.

V. В следующих предложениях подчеркните Participle 1 и Participle 2 Переведите предложения на русский язык.

There mustn’t be any barriers to new companies entering the market.
Taxes placed on income and wealth are known as direct taxes.
Price is a powerful instrument affecting demand in many markets.

VI. Прочитайте и устно переведите на русский язык весь текст. Перепишите и письменно переведите абзацы 2, 3.

A Family Affair - Вenetton

1. Benetton Group is a global brand, based in Treviso, Italy. The name comes from the Вenetton family who built probably the most remarkable family venture of the late 20^th century. The Вenetton clothing line was created by three brothers and their sister in a small knitting shop in Ponzano Veneto, Italy. When their father died, the eldest, Luciano, left school to work in a clothing store in order to support his mother, a sister, and two younger brothers.

2. In the mid-1950s Guiliana Вenetton made her elder brother Luciano a multi-coloured pullover. The colours were more exciting than the ones normally used in men’s sweaters at that time. Luciano, who was then twenty and had worked as a men’s clothing salesman in Treviso, realized his 17-year-old sister’s talent. The two siblings sold their bicycle and accordion and scraped together enough cash to buy their first second-hand knitting machine in 1955. And so Вenetton was born. The bright colours in which the original sweater was knitted became its trademark.

3. In 1965 the Вenetton company was formed as a partnership with Luciano as Chairman, his brother Guilberto in charge of administration, their younger brother running production, and Guiliana as chief designer. The firm’s success depends on a family structure which is now rare in Italy and the rest of Europe. Six of their eleven children also work in the company. However, Luciano has also come to include friends and colleagues in the business once they have demonstrated a solid commitment to the firm, which is why he is unconcerned about the group’s future.

4. The Вenetton Group produces over 110 million garments every year, over 90 per cent in Europe. The Italian multinational company has become one of the world’s biggest suppliers of casual clothes. It is a corporation which has now diversified into banking, supermarkets, sporting equipment, restaurants and Formula One cars.

VII. Определите, являются ли приведенные ниже утверждения (1, 2, 3):

a) истинными (true)

b) ложными (false)

c) в тексте нет информации (no information)

The Вenetton Group produces over 110 million garments every year, 90 per cent in Italy.
There are few family businesses like Вenetton in Italy and the rest of Europe nowadays.
Carlo, the youngest, supervises the sheep ranches in Patagonia.

Занесите свои ответы в таблицу:

1	2	3

VIII. Прочитайте абзац 1 и ответьте письменно на следующий вопрос:

Where was the Вenetton clothing line created?

Вариант 3

I. Переведите письменно существительные (1-10).

Выберите определения (a-j), соответствующие этим существительным:

1. offer a) a company or business, especially one which is quite

small

2. firm b) an amount of money paid to a professional person or

organization for their services

3. purchase c) money that one person, organization, country etc owes

to another

4. refund d) a statement that you are willing to give someone

something or do something for them

5. fee e) the act of buying something

6. loan f) money borrowed from a bank, person etc

7. debt g) a sum of money that is given back to you

8. corporation h) a person, team, company that is competing with

another

9. costs i) a large company or group of companies acting together as a single organization

10. competitor j) the money that a business or an individual must

regularly spend

Занесите свои ответы в таблицу:

1	2	3	4	5	6	7	8	9	10

II. В следующих предложениях подчеркните определения, выраженные

именем существительным и переведите эти предложения на русский язык:

1. Exchange rates are determined by supply and demand.

2. Only about 5% of the world’s currency transactions are related to trade.

3. The stock price will immediately rise.

III. а) Выполните КОПР № 2,4.

b) В следующих предложениях подчеркните глагол-сказуемое,

определите его видо-временную форму и залог. Переведите предложения на русский язык.

1. Rents will be sufficient to cover costs.

2. Successful companies are becoming market driven, adapting their

products to fit customers’ requests.

3. These measures were designed to strengthen the company’s market position.

IV. В следующих предложениях подчеркните модальный глагол или

его эквивалент. Переведите предложения на русский язык.

1. Delays in construction could increase costs significantly.

2. The carrier may exercise a lien on the cargo for the unpaid freight.

3. Managers have to measure the performance of their staff.

V. В следующих предложениях подчеркните Рarticiple I и Рarticiple II.

Переведите предложения на русский язык.

1. Workers have to be closely supervised and controlled, and told what to do.

2. The electricity bill may be paid in cash or by cheque.

3. The price of shares has risen heavily today.

VI. Прочитайте и устно переведите на русский язык весь текст. Перепишите и письменно переведите абзацы 2, 3.

Advertising

1. Advertising informs consumers about the existence and benefits of products and services, and persuades to buy them. Most companies use advertising agencies to produce their advertising. They give the agency a statement of the objectives of the advertising campaign and a budget. The agency creates advertisements (or ads), and develops a media plan specifying which media – newspapers, magazines, the Internet, radio, television, cinema, posters, mail, etc. – will be used and in which proportions.

2. It is always difficult to know how much to spend on advertising. Increased ad spending can increase sales, but many companies just spend a fixed percentage of current sales revenue, or simply spend as much as their competitors. On the other hand, lots of creative and expensive advertising campaigns, including television commercials that lots of people see and remember, and which win prizes awarded by the advertising industry for the best ads, don’t lead to increased sales.

3. Advertising is considered to be important for launching new consumer products. Combined with sales promotions such as free samples, price reductions and competitions, advertising may generate the initial trial of a new product. But traditional advertising is expensive, it doesn’t always reach the target customers. This is why the best form of advertising has always been word-of-mouth advertising: people telling their friends about good products and services.

VII. Определите, является ли утверждение:

a) истинным ( true )

b) ложным ( false )

c) в тексте нет информации ( no information )

1. Advertising always reaches the target customers.

2. Lots of creative and expensive advertising campaigns don’t lead to

increased sales.

3. Companies won’t use advertising in a few centuries.

Занесите свои ответы в таблицу:

1	2	3

VIII. Прочитайте абзац 1 и ответьте на следующий вопрос:

What do most companies give to advertising agencies?

Вариант 4

Переведите письменно существительные (1 - 10). Выберите определения (a – j), соответствующие существительным.

1. rise	a) to increase in amount or number
2. target	b) a return to a normal state of strength or economic activity
3. transaction	c) a result that a business or an organization tries to achieve
4. withdraw	d) the profit that a company makes
5. job application	e) a piece of business that is done between two people , especially an act of buying or selling
6. purchase	f) the activity of keeping an accurate record of the accounts of a business
7. recovery	g) to take money out of a bank account
8. earnings	h) the total value of all goods and services produced by a country in one year
9. bookkeeping	i) formal request, usually in writing, for a job
10.gross domestic product (GDP)	j) to buy something

Занесите свои ответы в таблицу:

1	2	3	4	5	6	7	8	9	10

В следующих предложениях подчеркните определения, выраженные именем существительным, и переведите эти предложения на русский язык.

1. The exchange rate is the amount of one currency needed to buy another currency.

2. A business plan should prove that your business will generate enough revenue to cover your expenses and make a satisfactory return for bankers and investors.

3. Sales promotion can be directed at the consumer, the trade purchaser or the company's sales force.

a) Выполните КОПР № 2, 4.

b) В следующих предложениях подчеркните глагол-сказуемое, определите его видо-временную форму и залог. Переведите предложения на русский язык:

The IMF is based in Washington, DC, USA and is governed by the 185 countries that are members.
The market is rising at the moment.
These basic principles have been incorporated into national accounting standards in different ways in different countries.

В следующих предложениях подчеркните модальный глагол или его эквивалент. Переведите предложения на русский язык.

1. People must choose how best to use their available resources to satisfy the greatest number of wants and needs.

2. Materials can be bought on credit to help finance current expenditure.

3. Business people may borrow money in order to expand their business.

V. В следующих предложениях подчеркните

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