Учебно-методическое пособие для студентов очной и заочной форм обучения г. Пятигорск 2013г. Удк 802 ббк 81. 2 Ш 34 Кафедра «Естественно-научные и гуманитарные дисциплины»

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Название	Учебно-методическое пособие для студентов очной и заочной форм обучения г. Пятигорск 2013г. Удк 802 ббк 81. 2 Ш 34 Кафедра «Естественно-научные и гуманитарные дисциплины»
страница	3/8
Тип	Учебно-методическое пособие

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Письменно переведите текст:

The first part of my presentation is about the company structure of Pizza Hut (UK). The second part looks at the present activity of the company in the UK, and in the last part I want to talk about our future plans. First, the structure. Let’s start with the parent company. As you know, Pizza Hut (UK) is a subsidiary of Tricon Global restaurants. There are other brands in the group, such as KFC and TACO Bell. The president of Pizza Hut (UK) is Jon Prinsell.

Now, let’s look at our present activity. Business is very good. People in Britain like pizza! We have sales of over $ 300 million from 400 outlets. We employ about 16000 people. In Britain our brand is very well-known . 80% of the population eat at Pizza Hut at least once a year. On top of that, we deliver 75000000 pizzas to people’s homes. Pizzas are our main product, but we also sell a lot of pasta, salads, desserts, and drinks.

Finally, the future. In the next ten years we plan to open at least another hundred restaurants. At the moment, our market share of all meals in restaurants in Britain 6 %. We would like to increase that number to 10% in the next ten years. With our customers and our staff, that aim is possible.
Задание 1. Завершите предложения словами:

Turnover, products, employs, subsidiary, market share, competitors, located, outlets.

The headquarters of Pizza Hut (UK) is ____ in London.
Their range of _______ includes pizza, pasta, salads, and deserts.
The company _________ 16 000 people.
Pizza Hut (UK)’s _______ is over $ 300 m.
Their main ________ are Pizza Express and Ask.
They have _________ in most large towns in Britain.
Pizza Hut (UK) is a _______ of Tricon Global Restaurants.
Their ________ at the moment is 6 %.

Задание 2. Составьте предложения, соединив по смыслу цифру и информацию из правой и левой колонок.

1. 300 000 000a. number of pizzas the company delivers

2. 400 b. number of employees

3. 16 000 c. future market share

4. 80% d. present market share

5. 75 000 000 e. total sales

6. 6% f. number of outlets

7. 10% g. percentage of the population

who eat at Pizza Hut at least once a year
Задание 3. Перепишите текст в виде полных предложений, используя следующие глаголы в нужной форме. Переведите текст.

Be, sell, plan, present, produce, make, manufacture, have

Swatch Group – group of 16 watch companies.

Swatch – quartz mechanism – only 51 parts (most other watches more than 150)

The chairman and founder – Nicholas G Hayek Senior.

New collection with more than 150 watches in 4 ranges twice a year.

50 production centers – in Europe: France, Switzerland, Italy, Germany – in Asia: Thailand, China, Malaysia.

Most famous product – Swatch watch.

Plans – components for telecommunication industry in future.

The group – sell – 25 % of the world’s watches.

Swatch – cheap, from $ 35.

Companies in group include Omega, Tissot, Calvin Klein, Swatch, and Flik Flak – watches and watch components.

Headquarters – Biel, Switzerland.

Future plants – components for entire Swiss watch industry and companies outside Switzerland.

Annual sales – 118 000 000 watches.

Omega - luxury watches, Tissot and Calvin Klein – middle of the range, Swatch and Flik Flak – basic watches.
Задание 4. Прочитайте информацию об отеле и составьте 5 предложений с использованием конструкций there + to be, 5 предложений с глаголом to have, 5 предложений, начинающихся словосочетанием you can find…, 5 предложений с глаголом to be.

Century Park Hotel

Guestrooms

338 rooms all with:

Refrigerator and mini bar
Radio
Television with satellite channels
IDD (International Direct Dail) telephone
Safe
Separate bath/ shower
Hairdryer
Shaver outlet 110/220 V

Other facilities

Two restaurants and a coffee shop
24-hour room service
Health club
Outdoor swimming pool
Fitness center
Sauna
Beauty salon
Florist shop
Business center
Internet and email service
Conference room
Shuttle bus to airport

Задание 5. Прочитайте и переведите текст о всемирно известной компании по производству шин. Вставьте в текст слова, данные ниже. Первая буква каждого глагола уже дана.

Is, supplies, plans, has, live, employs, owns, sponsors, manages, sells, are, advertises, publishes, have, manufactures.

Michelin

Michelin is the famous old family company with a dynamic young chairman. Edouard Michelin i ______ , the great-grandson of the founder of this company, which is based in Clermont Ferrand in the center of France. Michelin m ______ tyres and s ______ them all over the world. The company e _______ about 120 000 people and h ________ annual sales of over 14 billion $. Goodyear and Firestone a _______ Michelin’s main competitors. Edouard Michelin m_______ the company using modern methods. At the moment Michelin s ______ tyres to the BMW Williams Team. The company has 2 main markets, Europe and the USA, but it p ______ to develop the Asian market. In the USA it o______ the Uniroyal company. It a _______ a lot on TV and in magazines and s ________ racing events. It also p _______ the famous Michelin guide books. Edouard Michelin and his wife h ______ five children and l_____ just outside Clermont Ferrand.
Задание 6. Выберите нужное слово и закончите следующие предложения по образцу.

Michelin is a tyre fabric /manufacturer/ product.
There are over 120 000 employs /employees / employers.
It has a profit /loss/ turnover of over 14 $ billion.
The company / society/ factory has a young chairman.
Michelin is BMW William’s tyre buyer /retailer/ supplier.
Michelin gets /owes/ owns Uniroyal.
Michelin’s head office /head hunter/ head room is in Clermont Ferrand.
Its main competes/ competitors/ competitive are Goodyear and Firestone.

Vocabulary

activity - деятельность	number -количество
aim - цель	outlet - торговая точка
annual - ежегодный	parent company - первоначальная компания
brand - марка	pasta -макаронные изделия
chairman -президент	presentation - презентация
cheap -дешевый	range - ассортимент
components - комплектующие	share - доля
deliver - доставлять	staff - штат сотрудников
famous - известный	structure - структура
future - будущий	subsidiary - дочерний
headquarters -штаб квартира	turnover - денежный оборот
include - включать	twice - дважды
increase - увеличить	watch - часы
luxury - роскошь	well-known - хорошо известный

Unit 3 (Урок 3).

Away on Business (В командировке)
Задание 1. Перепишите текст, выбрав по смыслу правильный вариант предложения. Письменно переведите текст.

Ten tips for tired travelers

Десять советов усталым путешественникам

Plan/ don’t plan your journey in advance. If you can choose, fly west and not east – some experts say it is less tiring.
Do /don’t do some sport in the days before you flight.
Check/ don’t check that you have all your travel and business documents several days before your departure.
Go / don’t go to bed late the day before your flight.
Leave / don’t leave for the airport early.
Wear / don’t wear comfortable clothes, like T-shirts and jeans.
Drink / don’t drink a lot of water – the air in the plane is very dry.
Drink / don’t drink a lot of alcohol – experts say alcohol has a very negative effect on your body at high altitude.
Stand up / Don’t stand up every two hours, walk up and down the plane or do some simple exercises.
If you have a stopover*, stay /don’t stay on the plane if possible. Go for a walk in the airport, or take a shower (some airports have them).

* When your plane stops to refuel or to take on more passengers
Задание 2. Дополните предложения словами some, any, a.

I’m sorry, but we don’t have _________ rooms free tonight.
Do you have ________ information about trains to Stockholm?
I have _______ good news – our sales are up by 20% this month.
I have _______ suitcase here, and ______ other luggage in the taxi.
I haven’t got _____ money. When do the banks open?
Do you have ______ bottle of 1996 Chateau Margaux?
We don’t have ______ milk for our coffee. Is there _____ shop open near here?
I want to buy ______ souvenirs before I go home.

Задание 3. Перепишите заметки о поездке. Ответьте на вопросы, подобрав нужную информацию из правой колонки.

City center to airport: 10 km
Airport shuttle bus – takes 25 minutes to get to city center
It leaves every half an hour (at weekends) from 5.30 a.m. to 11 p.m.
Banks open at 8
Shops are usually open from 8 to 6
N.B. Some specialist boutiques open at 11
On Saturday shops close at 2

How long does it take to get there?

A. usually from eight to six

How often does the bus go?

B. every half hour

When are the shops open?

C. about ten kilometers.

What time do the banks open?

D. about twenty-five minutes

How far is the city center from the airport

E. at eight or nine in the morning
Задание 4. Дополните вопросы словами many и much по смыслу.

How ________ bottles of perfume can you take into Japan?
How ________ beer can you import into Bahrain?
How ________ duty-free gifts or souvenirs can you take into Argentina?
How ________ butter can you import into Andorra?
How ________ fishing rods can you take with you to Iceland?
How ________ potatoes can you take into Great Britain?
How ________ jewelry can you carry with you into Algeria?
How ________ wine can you import into France?

Задание 5. Выберите подходящее слово или выражение like/ would like.

I like/’d like working for my company.
I wouldn’t /don’t like to be a politician.
I’d like/ like to go to France for my next holidays.
They don’t/ wouldn’t like going out to restaurants.
What do/ would you like to do this evening?
Do/ would you like something to drink?
What sort of things do /would you like doing in your free time?

Задание 6. Найдите ответы на вопросы 5, 6 и 7 из предыдущего задания. На каждый вопрос есть 2 варианта ответов.

Yes, please. What have you got? _______
Just stay at home, I think. _________
Working around the house, or in the garden. _______
I don’t know. Do you have any ideas? _______
No, thanks. _________
It’s often nice to go somewhere and see something different. _______

Vocabulary

altitude - высота	bear - пиво
beauty salon - салон красоты	building - здание
butter - масло	check - проверять
choose - выбирать	clothes - одежда
continue - продолжать	corner - угол
department store - универмаг	departure - отправление
dry - сухой	entrance - вход
exercise - упражнение	expert - специалист
facilities - условия, оборудование, удобства, услуги	fishing rods - рыболовные удочки
flight - рейс, полет	gift - подарок
florist shop - цветочный магазин	guestroom - номер в отеле
hairdryer - фен	health -здоровье
in advance - заранее	International Direct Dial - международный прямой набор (телефонного номера)
jewelry - ювелирные изделия	journey - путешествие
leave - выезжать, отправляться	luggage - багаж
main - главный	outdoor swimming pool - открытый бассейн
plane - самолет	potatoes - картофель
request - запрос, требование	satellite channel - спутниковый канал
separate bath/shower - отдельная ванна и душ	service -обслуживание
shaver outlet -розетка для бритвы	shuttle bus - автобус-экспресс
simple - простой	stopover -остановка для заправки транспорта или посадки пассажиров
straight - прямо	suitcase - чемодан
tiring - утомительно	T-shirt - футболка
wear - надевать, носить	wine - вино

Unit 4 (Урок 4).

Visiting a company (Посещение компании).
Прочитайте и письменно переведите текст.

Glick and Warburg

Realtors. 5^th Avenue and 34^th St. New York

Fax Message To: Vernon Linkblatter

Date: 9^th June From: Leanne Sands
Dear Vernon,
As you requested, here are instructions on how to get to us on Friday 13^th June.
When you come out of Penn station, walk up West 31^st Street. Turn left and walk up Seventh Avenue. Take the third right onto west 34^th Street. You’ll see Macy’s Department store on your left when you turn. Go straight on down the street, past Macy’s. At Herald Square, cross Broadway and then the Avenue of the Americas. Continue straight on down East 34^th Street, and our building is on the next corner on the left, just across from the Empire State Building. The main entrance is on Fifth Avenue.
Give me a call if you have any problems on the way. Have a safe journey, and we look forward to seeing you again on the 13^th.

Best regards,

Leanne

Задание 1. Выпишите из текста глагольные словосочетания с предлогами, указывающие на направление движения.
Задание 2. Прочитайте и письменно переведите текст. Перепишите текст, используя для 5 предложений конструкцию you can, для 5 предложений – you should.

Four exciting things to do with your clients on a trip to the Loire Valley

Visit the Renaissance Chateau du Clos-Luce. This castle was the home of Leonardo da Vinci in his final years. See an exibition of models of da Vinci’s machines, reproduced by IBM from his original drawings. Enjoy a Renaissance dinner with traditional music and menu.
Visit the wine-tasting school at Saumur. Learn the secrets of sparkling “champagne method” winemaking, and taste it for yourself.
Fly in a hot air balloon over magnificent chateaux and sleepy villages. After your 1,5 hour flight, drink champagne and take time to enjoy the beauty of the French countryside.
Do our classic car rally. Visit chateaux, vineyards, and other places of interest in a classic Cadillac (with chauffeur), and ask questions as you go. Have fun and learn about the region at the same time.

Задание 3. Изучите информацию и задайте вопросы, чтобы ее дополнить.

Monday. Travel. Birmingham to Manchester. How? (travel)

Cost – 200 $

Tuesday. Hotel - Liverpool Where? (stay)

Cost – 150$

Telephone – 50$ Who? (telephone)
Wednesday No information Where? (be)

Thursday Visits – 250$ Who? (visit)

Friday Golf – 85$ Who? (play)

(important customer)
Задание 4. Составьте вопросы, воспользовавшись подстановочной таблицей.

Where have dinner with?

Who meet on Wednesday evening?

Why visit on Wednesday morning?

What go with Sally and Harry?

Which airline did she fly to Baltimore?

When do with Priscilla Weiner?

What time have lunch the White House?
Задание 5. Вставьте в следующие диалоги нужную форму to be was/were.

A: Hello, Emil. Where _________ you yesterday?

B: I ______ at a meeting.

A: ______ it interesting?

B: No, it ________. There _____ many people there.

C: Good morning, Hiromi. How _____ your holiday?

D: I ______ on holiday, I ______ sick.

E: There _______ two red files on my desk yesterday. Where are they now?

F: They ________ there when I left last night. John ____ here. Maybe he took them.
Задание 6. Составьте вопросы, ответами на которые являются следующие предложения. Выберите вопросительное слово из перечисленных ниже.
What? Why? What time? Who? When? How? Where?
1. Where did you stay? I stayed at the Holiday Inn.

2. I visited Hans Klinger.

3. I arrived on Wednesday.

4. I traveled by car.

5. I hired a car because the factory is 30

km outside the city center.

6. We discussed a new contract.

7. I arrived back yesterday.

8. I started work this morning at 9.00.

9. I telephoned Hans Klinger at 9.15.

10. He signed the contract yesterday.
Vocabulary.

castle - замок	cost - стоить
drawing -чертеж	exciting - восхитительный
exhibition - выставка	have fun - веселиться
magnificent - великолепный	reproduce - воспроизводить
sparkling - искрящийся	taste - дегустировать
travel - путешествовать, добираться	trip - поездка
valley - долина	vineyard - виноградник
winemaking – виноделие

Unit 5 (Урок 5).

Describing company structure (Рассказ о структуре компании).
Письменно переведите текст.

The Research Department

As you know there are four scientists in the department plus ten technicians. Our main activity is software research. We have a well-equipped laboratory and four offices. We are not in the main building. We work a lot with computer companies in the USA, so we spend a lot of our budget on travel.

In the Purchasing Department. There a re five managers in the team and seven administrative staff. We are responsible for all purchases, raw material, components, and other supplies. We travel a lot to China, the Philippines, and Korea. We have a large open-plan office on the second floor and two more offices on the top floor. We use fax and e-mail a lot.

The Human Resources Department is on the first floor of the main building. We are responsible for recruitment and training. As you know, we spend a lot of our budget on computer and language training. There are six of us in the department, plus the Director.

The Communication Department is very small. There are three of us in one large open-plan office on the ground floor. We are in charge of internal and external communications and public relations. Our main projects are the company newsletter, which we produce four times a year, and we a re also responsible for the publication of the annual report.
Задание 1. Подберите из предложенных названий должностей исполнителей данных видов деятельности.

Managing director, personal assistant, sales representative, training officer, purchasing manager, laboratory technician, quality control manager.

I organize training courses for members of staff – languages, computers, etc.
I set up the equipment and do experiments and tests.
I am the senior executive.
I check that products are made to the right standards.
I visit customers and try and increase business.
I work with the Managing Director. I am responsible for his diary, organize his travel, and take calls for him.
I buy everything the company needs, from raw material to stationery.

Задание 2. Заполните пропуски глаголами в форме настоящего длительного времени.

Train, design, assemble, build, do.

They are building a house.
They ______ market research.
She _______ new employees.
He ________ a new product.
They ______ cars.

Задание 3. Заполните пропуски названиями отделов фирмы.

Research and Development, Sales and Marketing, Financial, Legal, Human Resources, Communications

Accountants work in the __________ department.
Scientists often work _______________ .
Sales people _______________.
Lawyers _____________.
PR people _____________.
Training managers __________________.

Задание 4. Перепишите текст, заполнив пропуски следующими словами. Письменно переведите текст.

Product, takeover, subsidiary, market leader, research center, turnover, division, brands, customers, market share, production sites, acquisition.

Perrier Vittel

Perrier Vittel is a ______ of the Nestle Group. It has millions of _________ all over the world. It is the water _________ of the group and has many famous _______ such as San Pellegrino, Contrex, Panna and Aquarel. There are sixty-seven _______ __________ producing billions of litres of bottled water. The main _________ __________ of the Nestle Group is in Lausanne and there is a network of seventeen other centers on four continents employing 2 500 staff. This research helps produce safe and affordable water for everybody.

A recent new __________ is Nestle Pure Life. The company bottles this water locally in developing countries such as Pakistan and Brazil.

Nestle’s interest in water began in 1969 with the _______ of 30% of Vittel. After the _______ of Perrier – Vittel became a major part of the Nestle group. Today water sales represent 8.8 % of the group’s __________. The group is the international _________ ________ for bottled water with a 15 % _________ _________. A new CEO, Frits van Dijk took over in 2000 and he aims to keep Perrier Vittel at the front of the bottled water market in both sales and technology.
Задание 5. Прочитайте и письменно переведите текст.

SBS

SBS stands for Siemens Business Services. It is a division of the famous German company Siemens. It is only about five years old but is already responsible for a considerable part of Siemens’ turnover. How? Siemens had the idea in 1995. A whole department of Siemens was at the time responsible for the information and communication activities of Siemens. The idea was to offer this service not only inside the company but outside too. SBS is now one of the world’s leading providers in the area of electronic business solutions and services.

Friedrich Froeschl is the SEO and SBS is now an independent division with 33 000 employees in 88 countries and turnover of $5,8 billion. One of its largest customers is the British government. SBS organizes and manages the passports and national savings for Britain. In Europe its main competitors are IBM, Cap Gemeni, and EDS. With growth in this market of at least 15% the future looks bright for this German service company.
Задание 6. Выберите правильный ответ на следующие вопросы.

1.What is the activity of SBS?

electronic engineering
printing
database management

2. Which company does Friedrich Froeschl manage?

Siemens Business Services
Siemens
IBM

3. One of its largest customers is

EDS
SBS
The British government

4. $ 5,8 billion represents

Siemens turnover
SBS’s turnover
SBS’s profit

5. SBS manages electronic services for

IBM
British passports
88 countries

6. SBS is

a branch of Siemens
a department of Siemens
a division of Siemens

Vocabulary.

accountant - бухгалтер	lawyer - юрист
acquisition - приобретение, находка	purchasing manager - менеджер по закупкам
assemble - собирать	quality control - контроль качества
be responsible - отвечать	raw materials - сырье
diary - распорядок дня, дневник	recruitment - прием на работу, отбор кандидатов на должность
division - подразделение	relations - отношения
external - внешний	right - правильный, верный
internal - внутренний	sales representative - торговый представитель
scientist - ученый	senior executive - исполнительный директор
software - программное обеспечение	stationary - канцтовары
takeover - поглощение	team - команда
training - прфессиональная подготовка

Unit 6 (Урок 6)

New Developments (Новые программы развития).
Письменно переведите текст:

Repsol YPF is the Spanish oil company. Oil and petrol are its main products. But the company also manufactures and distributes gas, petrochemicals and electricity.

The company is expanding very quickly now. Repsol YPF is developing its activity in Latin America. In Spain they are building a big technology center for research and development work.

In Latin America Repsol operates mostly in Argentina. Recently, Repsol bought the Argentinian company YPF and the company has a new South American headquarters in Buenos Aires.

At the moment the training department of the company is organizing specialized training programmes because the company’s introducing a lot of new technology and computer tools.
Задание 1. Дайте письменные ответы на следующие вопросы.

What are the company’s main products?
What other products does the company manufacture and distribute?
What is the company doing in Spain?
In which country is the company’s South American headquarters?
Why is the company introducing a specialized training programme?

Задание 2. Вставьте в данные предложения глаголы в Present Continuous.

Используйте следующие глаголы. Предложения переведите.

Design, speak, write, introduce, call, develop, improve, have, recruit, build

Hello. I’m calling from the airport. Can I speak to Dan Vermont, please?
The company _______ 3 new sales staff for its Madrid office.
We _______ our activities in South America.
I’m afraid she ________ lunch at the moment. Can I take a message?
I ________ a prototype for a new car engine.
They _______ a factory just outside Krakow.
Our new training programme _______ the spoken English of all our employees.
I’m sorry, but you _______ too quickly for me. Could you slow down a little?
We _______ a new product in to the Asian market.
Don’t go into his office – he ______ an important report at the moment.

Задание 3. Прочтите диалог. Выберите правильную форму глагола. Предложения переведите.

A: Hello! I’m Eric Johnstone. I work / I’m working here in the IT department.

B: Nice to meet you. I’m Jan Mazowiecki, from PDC Poland. I visit/ am visiting the head office here in London.

A: Ah yes! I heard you were here. Would you like a cigarette?

B: No thanks. I don’t smoke/ I’m not smoking. But please go ahead.

A: Thanks. So where in Poland do you come/ are you coming from, Jan?

B: I am from Gdansk.

A: And how long do you stay/are you staying here in England?

B: I work /I’m working here for three months. I learn/ I’m learning about PDC’s operations in the UK. What about you? Are you based in London?

A: Yes. I have /I’m having a permanent office here, but I travel/ I’m traveling abroad a lot - three, or sometimes four days a week.

B: Where do you go/ are you going on your business trips?

A: To Europe, and sometimes South America. So do you enjoy/ are you enjoying your stay here?

B: Yes, it’s very interesting.

A: And do you find / are you finding time to go sightseeing in London?

B: No, not really. But I hope to have time before I leave.
Задание 4. Употребите следующие глаголы в нужной временной форме Present Simple / Present Continuous. Сделайте письменный перевод текста.

Own, help, expand, have, sponsor, produce, specialize, grow, research, sell, be.

Repsol: A growing presence in Latin America

Repsol_______ its operations in Latin America at the moment.

Following a takeover in 1999, Repsol now ____ YPF, the biggest industrial company in Argentina. YPF _____ and sells oil and gas in seven South American countries, Indonesia and the USA. Repsol also has a 67.86% share in the Argentinian oil company Astra ______ C.A.P.S.A., which _______ in oil exploration and production. The Repsol YPF company _______ a world wide production capacity of 1.2 million barrels of oil per day, of which 364 000 barrels are produced in Argentina. As for distribution, Repsol YPF _______ its petrol in a network of about 3.300 service stations in Argentina, compared with 800 before. Sales ______ usually very high in these stations, and the Argentinian petrol market ________very quickly, so the prospects for further expansion are very good.

Currently, Repsol YPF _____ Latin America to discover its cultural history. It _____ a special community programme which _______ the traditional music of Latin America from the 16^th to the 19^th century.
Задание 5. Сделайте письменный перевод текста.